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February 2-4, 2027 | Las Vegas, NV

Tue Feb 179:00 AM – 10:00 AMS230-E

AI Marketing Revolution for Kitchen & Bath Manufacturers

Presentation (1-Hour)Marketing (VFTI)
CEU Credits:0.10

The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share through intelligent marketing.

This high-impact session delivers actionable strategies that attendees can implement immediately to transform their marketing ROI. Drawing from documented successes like Rheem's community platform generating thousands of qualified leads below target acquisition costs, and 3M's 45% content engagement increase through AI personalization, this presentation cuts through the hype to deliver manufacturing-specific solutions.

Speakers

Robert Davidson
Robert DavidsonDigital Strategist, Adcom
Anne Polkinghorn
Anne PolkinghornVP of Integrated Media, Adcom

More Information

Capacity Unlimited:No
Learning Objectives:SCALE framework: Smart Lead ID, Content Personalization Budget AI tools ($ 5K-15K/month) for martech
On-Demand:No
Option for On-Demand:Yes
Presentation Approach:Presentation, discussion, Q&A