The “Invisible” Showroom: Marketing the High-End, Functional Luxury Kitchen to the 2027 Consumer

Before you write a book, you need to answer one important question: What's your book about? In this interactive roundtable, attendees will explore how their expertise, business goals, and desired opportunities can shape a compelling book concept. Through guided exercises and peer feedback, participants will leave with greater clarity around their message, professional positioning, and whether investing time and money in a book is the right tool to support their goals.

Discover how virtual reality is transforming kitchen and bath design. This session follows a small design-build firm’s real-world process from consultation and 3D design to immersive VR walkthroughs before construction. Learn how combining a curated showroom with Oculus VR improves communication, reduces change orders, and increases client confidence. Attendees will gain practical insight into implementing immersive visualization in their own design or remodeling business.

Transform your website into an immersive, high-converting digital showroom that captures affluent leads. Learn how to bridge cutting-edge digital psychology with top design trends to showcase functional luxury, hidden spaces, and high-end craftsmanship online. You will gain actionable strategies to master localized luxury SEO, optimize landing pages for six-figure budgets without feeling salesy, and convert online traffic into ultra-high-net-worth clients before they even step into a store.