Anne Polkinghorn
VP of Integrated MediaAdcomAnne Polkinghorn is Vice President of Integrated Marketing at Adcom, where she focuses on strategic agency growth and leads client accounts in developing integrated programs that align marketing efforts with measurable results. With 25 years of experience in ecommerce and digital marketing, Anne brings a unique blend of brand-side and agency expertise to the kitchen and bath industry.
Her extensive background includes working with major brands like Pennzoil and The Michaels Companies before transitioning to agency leadership, where she now serves diverse clients across healthcare, retail, e-commerce, manufacturing and B2B sectors. This cross-industry experience provides Anne with deep insights into the varied marketing challenges facing kitchen and bath manufacturers who must navigate both B2B trade relationships and direct-to-consumer channels.
Anne is passionate about staying up-to-date with the latest trends in digital marketing and takes a special interest in helping clients leverage AI technologies for a competitive advantage. Her practical approach focuses on implementing integrated marketing strategies that deliver real business results rather than pursuing technology for its own sake.
A proud graduate of The Ohio State University, Anne actively mentors young professionals, demonstrating her commitment to advancing the marketing profession and developing the next generation of industry leaders.
AI Marketing Revolution for Kitchen & Bath Manufacturers
The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers …The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share throug…The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share through intelligent marketing. This high-impact session delivers actionable strategies that attendees can implement immediately to transform their marketing ROI. Drawing from documented successes like Rheem…The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share through intelligent marketing. This high-impact session delivers actionable strategies that attendees can implement immediately to transform their marketing ROI. Drawing from documented successes like Rheem's community platform generating thousands of qualified leads below target acquisition costs, and 3M's 45% content engagement increase through AI personalization, this presentation cuts through the hype to deliver manufacturing-specific solutions.Show MoreClick the title to see all detailsShow More
