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February 2-4, 2027 | Las Vegas, NV

The Future Is Immersive: Using Virtual Reality to Streamline a Stress-Free Client Experience

Presentation

Conventional kitchen and bath design processes traditionally rely on 2D drawings, static 3D renderings, and client imagination to bridge the gap between concept and construction. This session explores how immersive virtual reality can eliminate that gap and fundamentally transform how clients experience, understand, and approve design decisions.

Through the lens of a small-market design-build firm, attendees will gain insight into a real-world, refined process developed through trial and error. This includes initial phone consultation, digital client surveys, site visits, structured design development, 3D modeling, and immersive VR walkthroughs using Oculus technology.

Rather than relying on traditional, elaborate showroom displays or static presentations, this approach allows clients to step inside their future space. This significantly improves design confidence, reduces change orders and design confusion, and shortens decision-making timelines.

The session also highlights how a small, curated showroom works in tandem with immersive technology—allowing the physical and digital experience to complement one another rather than compete. Instead of overwhelming clients with endless samples and options, the process focuses on clarity, visualization, and guided decision-making.

Attendees will learn how immersive visualization integrates into real business operations including communication workflows, product selection, design approvals, and installation planning. The goal is not only to showcase what VR can do, but to demonstrate how it can be practically implemented in a real kitchen and bath business of any size.

Speakers

Justin & Kylie Hicken
Justin & Kylie HickenCo-Owners, Designer, Contractor, Wizard of Odz and Ends

More Information

Capacity Unlimited:No
Learning Objectives:1) Describe how immersive, virtual reality technology can be integrated into any kitchen and bath or design-build business. 2) Identify key steps in developing a structured, repeatable design process that incorporates phone consultation, digital surveys, 3D modeling, and VR presentation tools. 3) Evaluate how immersive visualization improves client communication, reduces decision fatigue and design indecision, and minimizes costly change orders during construction projects. 4) Analyze how small design-build firms can implement VR technology within existing operations without requiring large-scale showroom investments or complex infrastructure. 5) Explain how a curated physical showroom and immersive digital experience can work together to enhance client understanding and improve decision-making. 6) Apply lessons from a real-world, small-market design-build firm to improve efficiency, increase client confidence, and create a more predictable and profitable project workflow.
On-Demand:No
Option for On-Demand:No
Presentation Approach:Real-world case study of a small design-build firm integrating VR, 3D design, and a structured client process from consultation through installation.