Amy Biller Switzer, KEC Chair

Senior Manager of Designer Engagement, Fortune Brands Innovations, Inc.

Amy Biller Switzer has over 14 years of experience in the kitchen and bath industry, serving in various marketing, PR and advertising roles for key industry brands. She is currently the Senior Manager of Designer Engagement at House of Rohl, where she spends her time working on amplifying the brand voice and profile through PR efforts, events and partnerships. Prior to joining Emtek in 2016 and Fortune Brands Innovations in 2023, Switzer was the PR, Advertising, and Marketing Manager for Snaidero. Switzer is a CSU Long Beach graduate and currently lives in Pasadena, CA with her husband and son.

Massimo Ballucchi

VP Kitchen & Bath Business, Cosentino North America

Massimo Ballucchi is the Vice President of Institutional Relations at Cosentino North America where he leads the creation of business value and social capital through relationships of Industry Associations, Trade Shows, Industry Conferences, Chamber of Commerce, and many other key industry organizations. Previously he served as the Vice President of the Kitchen and Bath Business for Cosentino’s North American market overseeing the business development for this sector and managing relationships with key K&B dealers. He also served as the Executive Director of Marketing at Cosentino for the Americas for four years, where he oversaw the marketing initiatives including public relations, brand, event marketing, product launch, fulfillment, and more.

For nearly 29 years, Massimo has had a fruitful career in the marketing and services industry, holding titles such as Product Director of Manufactured Floor and Dal-Tile, Director of Marketing for the West Coast and Central Service Centers at American Marazzi Tile, Director of Marketing and Product Development at Vitromex USA and Director of Ceramic Business at Mannington Mills. Additionally, Massimo was recently appointed to the National Association of the Remodeling Industry (NARI) board in 2024. He earned both his BA in Economics and MBA in International Management at the University of Dallas. 

Nathan Boone

Chief Operating Officer, Green Forest Cabinetry

Nathan Boone is the Chief Operating Officer of the leading edge and fast-growing cabinet company, Green Forest Cabinetry (Indigo-Strategic Holdings.) With an undergraduate Finance degree from James Madison University, and a Master’s degree in Finance from Virginia Commonwealth University, Boone leads a young, energetic, and innovative crew of nearly 150 people.

He and his Chesapeake Virginia based team are a highly disruptive group looking to provide high quality affordable cabinetry through thoughtful innovation and practices adaptable to fast paced consumer trends and channels. Boone strives to keep things simple, on trend and at price points affordable to everyone.

Kathleen Heaney

Independent Area Director, Cutco Closing Gifts

Katie is a Hall of Fame distributor for Cutco Cutlery and is in her twentieth year with the company. She provides high-level gifting plans for remodelers, homebuilders, and real estate professionals to build relationships and acquire new clients. She began her career with Cutco as a receptionist at age 16 and paid her way through St. Louis University selling Cutco knives. In 2007 she pioneered a closing gift program for real estate agents in St. Louis, Missouri, and in 2011 expanded her gifting niche to home builders and kitchen remodeling companies. She is a registered dietitian and holds a Bachelor’s of Science degree from St. Louis University. She loves living in St. Louis, MO with her husband and two children, ages 6 and 9.

Jonathan Krieger

Executive Vice President at Plain & Fancy Custom Cabinetry

Jonathan Krieger, is the Executive Vice President at Plain & Fancy Custom Cabinetry with over 25 years of experience in the Kitchen and Bath Industry focusing on the cabinetry category. He has a proven track record of increasing sales in dealer, home center, and builder channels. As an executive he has demonstrated the ability to build leading sales and marketing organizations. He has great passion to lead and drive success for the companies that he has partnered with. He enjoys his time with his family during his free time. Some of his hobbies are skiing, playing golf and traveling.

CHRISTINA REED

Director – Brand Experience, GE Appliances a Haier Company

Christina Reed is a dynamic marketing executive with a proven track record of driving immersive brand experiences and leading large-scale experiential events that deliver tangible business growth. With deep expertise in brand engagement, event strategy, and design management, Christina has successfully spearheaded award-winning initiatives for GE Appliances, a Haier Company, including flagship events and high-impact collaborations with renowned partners and designers. She excels at crafting innovative, customer-centered experiences that resonate with audiences and elevate brand visibility across diverse markets.

Andrew Shead

Sales and Marketing Manager, True Residential

Andrew Shead (Sales and Marketing Manager) – Andrew Shead is the Sales and Marketing Manager at True Residential, a division of True Manufacturing Company that offers luxury refrigeration with commercial DNA. He supports architects and designers, and True’s independent luxury appliance dealers throughout the country. Andrew is fueled by his passion for hosting groups large and small and a personal love for food and drink of all types. He has 15 years of experience in sales and marketing and is a shameless appliance nerd.