KBIS Exhibitor Committee
Massimo Ballucchi, Chair
In his role he implements all aspects of marketing and brand planning/promotion, consumer experience, digital transformation and merchandising strategy for Cosentino. He is a passionate leader, skilled at team building and experienced in talent management and mentoring. He has an MBA in International Management and 30 years working in the hard surface industry in segment leader companies. He participates in NARI, and ISFA associations and look forward being more involved in the NKBA.
Independent Area Director, Cutco Closing Gifts
Katie is a Hall of Fame distributor for Cutco Cutlery and is in her twentieth year with the company. She provides high-level gifting plans for remodelers, homebuilders, and real estate professionals to build relationships and acquire new clients. She began her career with Cutco as a receptionist at age 16 and paid her way through St. Louis University selling Cutco knives. In 2007 she pioneered a closing gift program for real estate agents in St. Louis, Missouri, and in 2011 expanded her gifting niche to home builders and kitchen remodeling companies. She is a registered dietitian and holds a Bachelor’s of Science degree from St. Louis University. She loves living in St. Louis, MO with her husband and two children, ages 6 and 9.
Senior Creative Services Manager, Formica Group North America
Meghan Howell is the Creative Services Manager for Formica Group North America, the inventor of and leading global manufacturer of high pressure laminate and other surfacing solutions. She is responsible for the design, art-direction and execution of marketing materials, sale tools, creative assets and trade shows. Before getting into the laminate business, Meghan worked as an Environmental Graphic Designer in Toronto, Boulder and Seattle. There she devoted her time to communicating visual identity and creating experiences that connect people to a place. She is a LEED AP and graduate of the WE LEAD Women’s Leadership Program. Outside of the office, Meghan stays busy chasing a toddler and preschooler around the house with her husband. She lives outside of Cincinnati, Ohio. She holds a BS in Graphic Design from DAAP at the University of Cincinnati.
Managing Director, Kesseböhmer USA Inc
David joined Kesseböhmer in 2007 and was tasked to build a daughter company in North America from the ground up. He leveraged his past experiences to quickly create Kesseböhmer USA Inc. and catapulted their sales. After 12 consecutive years of growth, he now mentors other new daughter companies globally. David received his Finance degree from North Carolina State University.
Marketing Manager, Hettich America
Felicitas Wolter started her career in Italy working for an Italian natural stone company. During her ten years there she expanded the company’s reach to the North American market, and created a product line complete with a marketing toolbox. Moving to the US in 2000, Felicitas worked for a company in the natural stone industry where she rolled out a new line of granite called “The African Range.” In 2013, she joined Hettich where she developed a marketing department modeled off of her decades of experience that in turn helped grow sales and increase brand recognition. Felicitas also expanded Hettich’s participation in industry tradeshows from IWF to encompass 4-6 tradeshows a year, including KBIS and AWFS.
VP of Marketing Services & Global Brand Head for American Standard, LIXIL Americas
Jeannette Long is Vice President of Marketing Services & Global Brand Head for American Standard Brand and for bath and kitchen market leader LIXIL Americas and the three iconic brands that it encompasses: American Standard, DXV and GROHE. In this role, Long develops content and services that create a better brand experience including consumer connections, photography, video, copy, technical documentation, merchandising and displays. During her 30+ year career at American Standard Brands, Long has served in various leadership positions in advertising, marketing communications, product marketing, brand management, e-commerce, sales, and customer support. She has personally led the iconic brand’s Flush for Good program and global sanitation improvement efforts for millions in developing countries worldwide. Long holds a B.S. in business from New Jersey City University.
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