“What’s Your Book About?” (Turning Your Expertise Into Opportunites!)

In today's remodeling industry, exceptional craftsmanship alone is no longer enough to stand out. Homeowners have more choices than ever, and trust is often established long before the first consultation takes place.

In this candid discussion, Green Hill Contracting Owner, Chelsea Combs, and Marketing Director, Taylor England, share how they built an award-winning remodeling brand in a highly competitive market. Attendees will gain an inside look at the strategies, decisions, and lessons learned while growing a company from a relatively unknown startup to a recognized and trusted name in residential remodeling.

The session will explore how leadership, company culture, client experience, community involvement, strategic partnerships, online reputation, and storytelling all contribute to brand development and long-term business growth. Panelists will discuss what worked, what didn't, and how remodeling companies can create authentic brands that resonate with today's homeowners.

Rather than focusing solely on advertising tactics, this session examines how every aspect of a company contributes to its reputation and market position. Attendees will leave with practical ideas for building trust, strengthening their brand presence, and creating a business that homeowners remember and recommend.

Many businesses allocate a larger percentage of revenue towards the marketing budget as they plan to grow. Unfortunately, that is because most marketers base their business on quantity over quality. Being highly tactical and consistent with marketing activities will allow you to capture more quality leads while simultaneously lowering your marketing allocation.

Attendees will be walked through a checklist of topics, starting with understanding key metrics before deciding how to use any project content. Then, they will learn how to organize and use content. Whether it is the owner, designer, project coordinator, or other field personnel, everyone needs to be consistent in the approach to using content for marketing purposes.

The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share through intelligent marketing.

This high-impact session delivers actionable strategies that attendees can implement immediately to transform their marketing ROI. Drawing from documented successes like Rheem's community platform generating thousands of qualified leads below target acquisition costs, and 3M's 45% content engagement increase through AI personalization, this presentation cuts through the hype to deliver manufacturing-specific solutions.