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February 2-4, 2027 | Las Vegas, NV

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Robert Davidson

Robert Davidson

Digital StrategistAdcom

Robert Davidson is a Digital Strategist and founder of Adcom's AI Council, specializing in helping kitchen and bath manufacturers unlock the transformative power of AI marketing. With extensive experience in CRM implementation, platform migrations, and sophisticated audience segmentation strategies, Robert has guided numerous home improvement and building products companies through digital transformation.

His background at Copy.ai, combined with expertise in data-driven marketing frameworks, provides deep insight into both technical capabilities and strategic applications of AI-powered marketing specifically for complex B2B manufacturing environments. Robert understands the unique challenges facing kitchen and bath manufacturers—from long sales cycles and multi-stakeholder buying processes to technical product specifications and channel partner dynamics.

Robert translates complex AI concepts into actionable strategies that manufacturing leaders can implement immediately to capture greater market share in the competitive kitchen and bath industry. His practical approach focuses on measurable ROI improvements rather than theoretical possibilities, helping companies navigate the $47.5 billion AI marketing opportunity with confidence.

Tue Feb 179:00 AM – 10:00 AMS230-E

AI Marketing Revolution for Kitchen & Bath Manufacturers

The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers …The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share throug…The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share through intelligent marketing. This high-impact session delivers actionable strategies that attendees can implement immediately to transform their marketing ROI. Drawing from documented successes like Rheem…The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share through intelligent marketing. This high-impact session delivers actionable strategies that attendees can implement immediately to transform their marketing ROI. Drawing from documented successes like Rheem's community platform generating thousands of qualified leads below target acquisition costs, and 3M's 45% content engagement increase through AI personalization, this presentation cuts through the hype to deliver manufacturing-specific solutions.Show MoreClick the title to see all detailsShow More

Presentation (1-Hour)Session TypeMarketing (VFTI)Session Track
CEU Credits:0.10
Robert Davidson
Robert DavidsonDigital Strategist, Adcom
Anne Polkinghorn
Anne PolkinghornVP of Integrated Media, Adcom
Capacity Unlimited:No
Learning Objectives:SCALE framework: Smart Lead ID, Content Personalization Budget AI tools ($ 5K-15K/month) for martech
On-Demand:No
Option for On-Demand:Yes
Presentation Approach:Presentation, discussion, Q&A