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February 2-4, 2027 | Las Vegas, NV

AI Search Visibility and How Buyer Search Behavior Is Changing

Buyer search behavior is changing as homeowners and trade professionals use Google, AI-generated search results, social platforms, reviews, and ChatGPT-style tools to research products, services, and providers. This session will help kitchen and bath businesses...

The Anatomy of a Wall: Hidden Systems That Shape Great Design

Designers spend their careers perfecting what clients see, but some of the most important design decisions happen behind the drywall. This sesssion peels back the layers of the residential wall to reveal foundations, framing, mechanical systems, blocking, insulation...

It’s Never Just One Room: Selling for the Open-Concept Home

Though many clients begin with a kitchen or bathroom remodel in mind, project scopes seldom end there. In this session, we explore the interconnected nature of the modern home and why today’s professionals need to provide whole-home solutions rather than...