The Science of First Impressions: How Material Choices Influence Client Perception
Clients often decide how they feel about a space before they can explain why. This presentation explores the science behind first impressions, examining how material selections, texture, color, and pattern influence perception, emotional response, and perceived value. Attendees will learn practical, evidence-based strategies for creating spaces that resonate more deeply with clients and support better design outcomes.
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Show MoreClick the title to see all details
