Winning the AI Search Game: Modern Visibility for Kitchen & Bath
Buyer search behavior is changing as homeowners and trade professionals use Google, AI-generated search results, social platforms, reviews, and ChatGPT-style tools to research products, services, and providers. This session will help kitchen and bath businesses understand how AI-assisted search is affecting visibility, trust, and lead generation. Attendees will learn what digital signals matter, how to identify content gaps, and how to make their businesses easier to find and understand online.
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