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February 2-4, 2027 | Las Vegas, NV

Tue Feb 1712:30 PM – 1:30 PMS230-B

Marketing Isn’t Magic

Presentation (1-Hour)Marketing (VFTI)
CEU Credits:0.10

Marketing has a reputation for being overwhelming, expensive, and reserved for the “experts.” But in reality, it’s simpler and more powerful than you think. This session breaks down marketing into accessible, actionable components designed specifically for professionals who wear many hats.

In today’s saturated market, referrals and word-of-mouth aren’t usually enough anymore. K&B professionals are competing not just with other experts but with the expectations set by social media, influencer culture, and digital content. This session empowers attendees to show up confidently, authentically, and consistently in the market without burning out or losing focus on what they do best.

Speakers

Scott Abel
Scott AbelVP of Marketing & Creative Direction, SAV Digital Environments

More Information

Capacity Unlimited:No
Learning Objectives:Why marketing is important, how to communicate your unique value, and the best approach for you.
On-Demand:No
Option for On-Demand:No
Presentation Approach:Lecture with Q&A