Scott Abel
VP of Marketing & Creative DirectionSAV Digital EnvironmentsScott Abel is the VP of Marketing & Creative Direction for SAV Digital Environments, Premiere Systems, and Premiere SAV, three leaders in luxury home technology and design integration. With nearly 20 years of experience building brands, leading creative teams, and bridging the gap between design and business, Scott brings an engaging, no-nonsense approach to marketing. He also serves as Communications Chair for NKBA Big Sky Chapter, he's on the Custom Electronic Design & Installation Association (CEDIA) Industry Relations Advisory Council, and is a CEDIA Outreach (CEU) Instructor. His talks are known for being insightful, practical, and down-to-earth.
Marketing Isn’t Magic
Marketing has a reputation for being overwhelming, expensive, and reserved for the “experts.” But in reality, it’s simpler and more powerful than you …Marketing has a reputation for being overwhelming, expensive, and reserved for the “experts.” But in reality, it’s simpler and more powerful than you think. This session breaks down marketing into accessible, actionable components designed specifical…Marketing has a reputation for being overwhelming, expensive, and reserved for the “experts.” But in reality, it’s simpler and more powerful than you think. This session breaks down marketing into accessible, actionable components designed specifically for professionals who wear many hats. In today’s saturated market, referrals and word-of-mouth aren’t usually enough anymore. K&B professionals are competing not just with other experts but wit…Marketing has a reputation for being overwhelming, expensive, and reserved for the “experts.” But in reality, it’s simpler and more powerful than you think. This session breaks down marketing into accessible, actionable components designed specifically for professionals who wear many hats. In today’s saturated market, referrals and word-of-mouth aren’t usually enough anymore. K&B professionals are competing not just with other experts but with the expectations set by social media, influencer culture, and digital content. This session empowers attendees to show up confidently, authentically, and consistently in the market without burning out or losing focus on what they do best.Show MoreClick the title to see all detailsShow More
