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February 2-4, 2027 | Las Vegas, NV

Thu Feb 04•11:30 AM – 12:30 PM•N254 Panel / Roundtable

Unknown to Award-Winning: Building a Remodeling Brand in a Crowded Market

PanelMarketing (VFTI)

Rather than focusing only on advertising tactics, this session examines how every aspect of a company shapes its reputation and market position. Attendees will leave with practical ideas to build trust, strengthen their brand presence, and create a business homeowners remember and recommend. In this candid discussion, attendees will get an inside look at the decisions and lessons learned as a company grows from a relatively unknown startup into a trusted name in residential remodeling.

Speakers

Chelsea Upchurch
Chelsea UpchurchOwner, Green Hill Contracting
Taylor England
Taylor EnglandMarketing Director, Green Hill Contracting