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February 2-4, 2027 | Las Vegas, NV

From Unknown to Award-Winning: Building a Remodeling Brand in a Crowded Market

PanelMarketing (VFTI)

In today's remodeling industry, exceptional craftsmanship alone is no longer enough to stand out. Homeowners have more choices than ever, and trust is often established long before the first consultation takes place.

In this candid discussion, Green Hill Contracting Owner, Chelsea Combs, and Marketing Director, Taylor England, share how they built an award-winning remodeling brand in a highly competitive market. Attendees will gain an inside look at the strategies, decisions, and lessons learned while growing a company from a relatively unknown startup to a recognized and trusted name in residential remodeling.

The session will explore how leadership, company culture, client experience, community involvement, strategic partnerships, online reputation, and storytelling all contribute to brand development and long-term business growth. Panelists will discuss what worked, what didn't, and how remodeling companies can create authentic brands that resonate with today's homeowners.

Rather than focusing solely on advertising tactics, this session examines how every aspect of a company contributes to its reputation and market position. Attendees will leave with practical ideas for building trust, strengthening their brand presence, and creating a business that homeowners remember and recommend.

Speakers

Chelsea Upchurch
Chelsea UpchurchOwner, Green Hill Contracting
Taylor England
Taylor EnglandMarketing Director, Green Hill Contracting

More Information

Tags:Small Business
Capacity Unlimited:No
Learning Objectives:Understand the key components that contribute to building a recognizable and trusted remodeling brand. Learn how company culture, client experience, and reputation influence long-term business growth. Explore practical marketing and community engagement strategies that generate awareness and credibility. Identify opportunities to strengthen brand positioning and differentiate from competitors in crowded markets.
On-Demand:No
Option for On-Demand:Yes
Presentation Approach:Moderated discussion featuring real-world examples, audience participation, and live Q&A.