Chelsea Upchurch
OwnerGreen Hill ContractingChelsea Combs is the owner of Green Hill Contracting, an award-winning, woman-owned design-build remodeling company serving the Triangle region of North Carolina. Since founding the company, Chelsea has led its rapid growth into one of the area's most recognized remodeling firms, earning multiple industry awards while maintaining a strong focus on client experience, craftsmanship, and company culture.
Holding an MBA from North Carolina State University, Chelsea combines strategic business leadership with a passion for residential remodeling and team development. Under her leadership, Green Hill Contracting has experienced significant year-over-year growth while building a reputation for integrity, communication, and high-quality project execution.
As a business owner in a traditionally male-dominated industry, Chelsea is passionate about creating opportunities within the skilled trades, supporting workforce development initiatives, and helping shape the future of residential remodeling. Her leadership philosophy centers on building strong relationships, empowering teams, and creating exceptional experiences for both clients and employees.
From Unknown to Award-Winning: Building a Remodeling Brand in a Crowded Market
In today's remodeling industry, exceptional craftsmanship alone is no longer enough to stand out. Homeowners have more choices than ever, and trust is
…In today's remodeling industry, exceptional craftsmanship alone is no longer enough to stand out. Homeowners have more choices than ever, and trust is often established long before the first consultation takes place.
In this candid discussion, Green
…In today's remodeling industry, exceptional craftsmanship alone is no longer enough to stand out. Homeowners have more choices than ever, and trust is often established long before the first consultation takes place.
In this candid discussion, Green Hill Contracting Owner, Chelsea Combs, and Marketing Director, Taylor England, share how they built an award-winning remodeling brand in a highly competitive market. Attendees will gain an inside look
…In today's remodeling industry, exceptional craftsmanship alone is no longer enough to stand out. Homeowners have more choices than ever, and trust is often established long before the first consultation takes place.
In this candid discussion, Green Hill Contracting Owner, Chelsea Combs, and Marketing Director, Taylor England, share how they built an award-winning remodeling brand in a highly competitive market. Attendees will gain an inside look at the strategies, decisions, and lessons learned while growing a company from a relatively unknown startup to a recognized and trusted name in residential remodeling.
The session will explore how leadership, company culture, client experience, community involvement, strategic partnerships, online reputation, and storytelling all contribute to brand development and long-term business growth. Panelists will discuss what worked, what didn't, and how remodeling companies can create authentic brands that resonate with today's homeowners.
Rather than focusing solely on advertising tactics, this session examines how every aspect of a company contributes to its reputation and market position. Attendees will leave with practical ideas for building trust, strengthening their brand presence, and creating a business that homeowners remember and recommend.
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