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February 2-4, 2027 | Las Vegas, NV

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Chelsea Upchurch

Chelsea Upchurch

OwnerGreen Hill Contracting

Chelsea Combs is the owner of Green Hill Contracting, an award-winning, woman-owned design-build remodeling company serving the Triangle region of North Carolina. Since founding the company, Chelsea has led its rapid growth into one of the area's most recognized remodeling firms, earning multiple industry awards while maintaining a strong focus on client experience, craftsmanship, and company culture.

Holding an MBA from North Carolina State University, Chelsea combines strategic business leadership with a passion for residential remodeling and team development. Under her leadership, Green Hill Contracting has experienced significant year-over-year growth while building a reputation for integrity, communication, and high-quality project execution.

As a business owner in a traditionally male-dominated industry, Chelsea is passionate about creating opportunities within the skilled trades, supporting workforce development initiatives, and helping shape the future of residential remodeling. Her leadership philosophy centers on building strong relationships, empowering teams, and creating exceptional experiences for both clients and employees.

Thu Feb 04•11:30 AM – 12:30 PM•N254 Panel / Roundtable

Unknown to Award-Winning: Building a Remodeling Brand in a Crowded Market

Rather than focusing only on advertising tactics, this session examines how every aspect of a company shapes its reputation and market position. Atten

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Rather than focusing only on advertising tactics, this session examines how every aspect of a company shapes its reputation and market position. Attendees will leave with practical ideas to build trust, strengthen their brand presence, and create a b

…

Rather than focusing only on advertising tactics, this session examines how every aspect of a company shapes its reputation and market position. Attendees will leave with practical ideas to build trust, strengthen their brand presence, and create a business homeowners remember and recommend. In this candid discussion, attendees will get an inside look at the decisions and lessons learned as a company grows from a relatively unknown startup into a

…

Rather than focusing only on advertising tactics, this session examines how every aspect of a company shapes its reputation and market position. Attendees will leave with practical ideas to build trust, strengthen their brand presence, and create a business homeowners remember and recommend. In this candid discussion, attendees will get an inside look at the decisions and lessons learned as a company grows from a relatively unknown startup into a trusted name in residential remodeling.

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PanelSession TypeMarketing (VFTI)Session Track
Chelsea Upchurch
Chelsea UpchurchOwner, Green Hill Contracting
Taylor England
Taylor EnglandMarketing Director, Green Hill Contracting