Attracting Clients with Short-Form Video Content

Many businesses allocate a larger percentage of revenue towards the marketing budget as they plan to grow. Unfortunately, that is because most marketers base their business on quantity over quality. Being highly tactical and consistent with marketing activities will allow you to capture more quality leads while simultaneously lowering your marketing allocation.

Attendees will be walked through a checklist of topics, starting with understanding key metrics before deciding how to use any project content. Then, they will learn how to organize and use content. Whether it is the owner, designer, project coordinator, or other field personnel, everyone needs to be consistent in the approach to using content for marketing purposes.

The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share through intelligent marketing.

This high-impact session delivers actionable strategies that attendees can implement immediately to transform their marketing ROI. Drawing from documented successes like Rheem's community platform generating thousands of qualified leads below target acquisition costs, and 3M's 45% content engagement increase through AI personalization, this presentation cuts through the hype to deliver manufacturing-specific solutions.

Your dream clients are already scrolling past beautiful kitchen makeovers and bathroom inspiration every day, but are they stopping on yours? This energetic, hands-on workshop will show you exactly how to turn quick video clips and photo posts into real client inquiries. You’ll learn how to shoot behind-the-scenes content with your phone, what to post (and where), and how to turn those likes and DMs into actual design consultations.

We’ll break down the best platforms and share simple tricks to boost your reach without having to go viral. Discover easy automations that keep your inbox organized and your leads flowing. Participants will walk away with 30 days of content ideas, ready-to-use captions, and a clear strategy to turn social media into your best lead source.