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February 2-4, 2027 | Las Vegas, NV

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Jennifer Zink

Jennifer Zink

Marketing Manager, USSCHOTT North America

Jennifer Zink is a seasoned marketing strategist with more than 25 years of experience building brands, developing customer engagement strategies, and creating impactful partner marketing programs. From leading campaigns for national brands like GE Appliances to driving digital transformation initiatives at Kroger, she has spent her career helping organizations connect more effectively with their audiences. At SCHOTT, a global leader in specialty glass, Jennifer focuses on building strong dealer and industry relationships through collaborative marketing strategies, innovative co-op programs, and data-driven communications. Her practical, hands-on approach combines creativity, technology, and partnership development to create programs that deliver measurable business growth.

Thu Feb 199:00 AM – 10:00 AMS230-D

Attracting Clients with Short-Form Video Content

Discover how short-form content like Reels, TikToks, and YouTube Shorts can help designers showcase transformations, share tips, and build client trus

Discover how short-form content like Reels, TikToks, and YouTube Shorts can help designers showcase transformations, share tips, and build client trust—quickly and visually.

Discover how short-form content like Reels, TikToks, and YouTube Shorts can help designers showcase transformations, share tips, and build client trust—quickly and visually.

Discover how short-form content like Reels, TikToks, and YouTube Shorts can help designers showcase transformations, share tips, and build client trust—quickly and visually.

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Presentation (1-Hour)Session TypeMarketing (VFTI)Session Track
CEU Credits:0.10
Jennifer Zink
Jennifer ZinkMarketing Manager, US, SCHOTT North America
Capacity Unlimited:No
Learning Objectives:Learn why short-form video works, what to film, and tools for shooting/editing/posting/repurposing
On-Demand:No
Option for On-Demand:Yes
Presentation Approach:Lecture