Unfiltered: A Workshop on Working with Real Clients

Though many clients begin with a kitchen or bathroom remodel in mind, project scopes seldom end there. In this session, we explore the interconnected nature of the modern home and why today's professionals need to provide whole-home solutions rather than isolated single-room projects. Attendees will learn how to identify and understand the catalyst behind a project, establish clear expectations, develop pricing strategies based on multi-room efficiencies, and guide clients through the decision-making process. 

AI is rapidly transforming not just how designers create, but how they manage their time, projects, and overall business performance. The challenge is no longer access to AI tools but knowing how to use them to create measurable impact, not just in your design projects, but in your day-to-day business operations.

This interactive workshop combines real-world application and technical strategy to help you rethink how your design business operates day to day and how to make the most of your time. Through guided exercises and real business scenarios, you’ll explore how a small design business is adapting to the speed of AI while learning how to apply those same principles to your own work.

In this hands-on session, you won’t just learn concepts. You’ll begin building a personalized framework to track productivity, streamline workflows, and identify opportunities for growth to maximize your resources.

You will learn how to:

Turn AI into Actionable Workflows
Move beyond inspiration and apply AI across your daily tasks, from client communication and project documentation to sourcing and scheduling, so you can reduce manual effort and focus on higher-value work.

Build a Business Dashboard to Easily Track What Matters
Learn how to structure a simple, effective dashboard to measure how your time is spent, identify inefficiencies, and track key activities that drive measurable impact across your projects and business operations.

Automate to Create Capacity for Growth
Discover how to identify repetitive tasks and apply AI-driven automation to free up time, improve consistency, and create space to grow your business or advance your career.

Learning Objectives:
• Apply AI to improve design workflows and daily business operations with measurable impact.
• Create a simple dashboard to track time, productivity, and business performance.
• Identify and automate repetitive tasks to improve efficiency and support business growth.

Buyer search behavior is changing as homeowners and trade professionals use Google, AI-generated search results, social platforms, reviews, and ChatGPT-style tools to research products, services, and providers. This session will help kitchen and bath businesses understand how AI-assisted search is affecting visibility, trust, and lead generation. Attendees will learn what digital signals matter, how to identify content gaps, and how to make their businesses easier to find and understand online. The session will focus on practical, non-technical steps that owners, sales teams, and marketers can use to adapt to changing buyer behavior.