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February 2-4, 2027 | Las Vegas, NV

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Susan Cracraft, CMKBD

Susan Cracraft, CMKBD

Vice President + Senior Technical DesignerInteriology Design Co.

Nothing gets past Susan – literally. As our expert engineering mind and technical expert, we don’t move a project forward until she contributes, either via her uncanny technical expertise or her first-rate design sensibilities.

To see how beautiful precision can be, look no farther than Susan’s own kitchen (Arnold Project), full of elegant design elements (and even some bling!), all engineered to the 1/8 inch.

Originally a stylist for TV and print in Los Angeles, Susan experienced all aspects of the industry including serving as a doll stylist for Barbie.  

After moving to the east coast, Susan transitioned her career to include kitchen and bath design and residential interiors.  Her work has been recognized in the industry with over 30 awards both locally and nationally. 

Susan is a Certified Master Kitchen and Bath Designer (CMKBD). In her pursuit to further understanding of the products and possibilities in residential design, Susan works with manufacturers to develop 3D catalogs for use in popular design software programs. 

Outside of work, Susan enjoys hiking the Colorado mountains, sewing, baking and traveling the world.  

Thu Feb 1910:30 AM – 12:00 PMS230-B

Unfiltered: A Workshop on Working with Real Clients

We've all had our share of clients we love and those that challenge us. There are the ones we want to hang out with after a project is completed, and …We've all had our share of clients we love and those that challenge us. There are the ones we want to hang out with after a project is completed, and the ones that make us shake our heads. In this workshop, we'll identify various client personalities…We've all had our share of clients we love and those that challenge us. There are the ones we want to hang out with after a project is completed, and the ones that make us shake our heads. In this workshop, we'll identify various client personalities that you may encounter on projects and discuss strategies to implement for optimal results. We'll share tips and tricks through stories and photos from our own experiences. Attendees will come away w…We've all had our share of clients we love and those that challenge us. There are the ones we want to hang out with after a project is completed, and the ones that make us shake our heads. In this workshop, we'll identify various client personalities that you may encounter on projects and discuss strategies to implement for optimal results. We'll share tips and tricks through stories and photos from our own experiences. Attendees will come away with an understanding of the practical ways to successfully handle various clients, resulting in better experiences for both the client and the business. Attendees will be invited to submit questions in advance.Show MoreClick the title to see all detailsShow More

Workshop (1.5-Hours - Interactive)Session TypeLeadership & Management (VFTI)Session Track
CEU Credits:0.15
Mark Haddad, CMKBD
Mark Haddad, CMKBDFounder + President, Principal Interior Designer, Interiology Design Co.
Susan Cracraft, CMKBD
Susan Cracraft, CMKBDVice President + Senior Technical Designer, Interiology Design Co.
Capacity Unlimited:No
Learning Objectives:Teach tips and tricks for managing all types of client personalities while maintaining objectivity
On-Demand:No
Option for On-Demand:No
Presentation Approach:Presentation, audience interaction, small group discussion