Mark Haddad

An interactive roundtable exploring the complete client journey—from first contact through project completion and beyond. Participants will discuss common pain points, communication strategies, managing expectations, coordination with trade partners, follow-through, and post-project engagement. Together, we'll share practical approaches to creating a consistent, repeatable client experience that builds trust, referrals, and long-term relationships.

Discover the new paradigm of luxury revealed in The Look and Language of Luxury, NKBA’s groundbreaking study on what truly defines elevated living today. This presentation unveils the research’s key themes—from bespoke craftsmanship and narrative-driven design to the quiet power of integrated technology and the rising desire for relaxed, highly personal spaces. Following the presentation, a panel of featured designers brings the journey to life through their own exemplary projects, sharing the stories, decisions, and creative philosophies that transform exceptional homes into expressions of individuality, authenticity, and modern sophistication.

We've all had our share of clients we love and those that challenge us. There are the ones we want to hang out with after a project is completed, and the ones that make us shake our heads. In this workshop, we'll identify various client personalities that you may encounter on projects and discuss strategies to implement for optimal results. We'll share tips and tricks through stories and photos from our own experiences. Attendees will come away with an understanding of the practical ways to successfully handle various clients, resulting in better experiences for both the client and the business. Attendees will be invited to submit questions in advance.