How Long a Delay? The Signals Homeowners Are Waiting for Before Buying or Renovating
Tariffs. Interest rates. Inflation. Global instability. The headlines have been relentless—and so has their effect on homeowner confidence.
Whether they were planning to buy their first home, move up to a larger one, or finally tackle the kitchen or master bath they have been putting off, millions of homeowners have pressed pause. But how long is that pause, really? And what would it take to end it? This session presents original research, debuted at KBIS, on the psychology of the delayed homeowner.
We go beyond measuring hesitation to understand it: which specific economic conditions are doing the most damage, how homeowners are thinking about the future, and, most critically, which signals they are watching for that would give them the confidence to move forward. We also look at how professionals on the ground are reading this moment and maintaining relationships with clients who are not ready to pull the trigger today but will be. The findings offer a clear-eyed picture of where demand is going and how industry professionals can position themselves to capture it when the window reopens.
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