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February 2-4, 2027 | Las Vegas, NV

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Brian Gee

Brian Gee

Head of Research & StrategySimon/Myers

Brian Gee is Head of Strategy & Research at Simon/Myers, where he leads insights-driven strategy for top home and building products brands, including Builders FirstSource, Arclin, Delta Faucet Company, and SKS. 

With a background in product and brand management, Brian bridges business needs with bold,actionable research. He’s known for applying an intersectional lens to uncover deeper consumer motivations while helping Fortune 500 clients respond with clarity for the home and building products industry. A passionate advocate for inclusive research and meaningful storytelling, Brian transforms market insights into strategies that drive impact—inside the home and out.

Tue Feb 021:00 PM – 2:00 PMN262 Presentation

How Long a Delay? The Signals Homeowners Are Waiting for Before Buying or Renovating

Navigate market uncertainty and position your business to capture pent-up demand. Uncover original research on why millions of homeowners have pressed

Navigate market uncertainty and position your business to capture pent-up demand. Uncover original research on why millions of homeowners have pressed pause on major buying and remodeling decisions and discover the exact economic triggers they are wa

Navigate market uncertainty and position your business to capture pent-up demand. Uncover original research on why millions of homeowners have pressed pause on major buying and remodeling decisions and discover the exact economic triggers they are waiting for to move forward. You will gain actionable strategies to maintain client relationships during delays, identify shifting demand patterns, and prepare your practice to thrive the moment the mar

Navigate market uncertainty and position your business to capture pent-up demand. Uncover original research on why millions of homeowners have pressed pause on major buying and remodeling decisions and discover the exact economic triggers they are waiting for to move forward. You will gain actionable strategies to maintain client relationships during delays, identify shifting demand patterns, and prepare your practice to thrive the moment the market opens back up.

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PresentationSession TypeKitchen & Bath Trends (VFTI)Session Track
Brian Gee
Brian GeeHead of Research & Strategy, Simon/Myers