Allocate a Smaller Percentage of Gross Sales Towards Marketing as You Grow
Many businesses allocate a larger percentage of revenue towards the marketing budget as they plan to grow. Unfortunately, that is because most marketers base their business on quantity over quality. Being highly tactical and consistent with marketing activities will allow you to capture more quality leads while simultaneously lowering your marketing allocation.
Attendees will be walked through a checklist of topics, starting with understanding key metrics before deciding how to use any project content. Then, they will learn how to organize and use content. Whether it is the owner, designer, project coordinator, or other field personnel, everyone needs to be consistent in the approach to using content for marketing purposes.
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