Allocate a Smaller Percentage of Gross Sales Towards Marketing as You Grow

In today's remodeling industry, exceptional craftsmanship alone is no longer enough to stand out. Homeowners have more choices than ever, and trust is often established long before the first consultation takes place.

In this candid discussion, Green Hill Contracting Owner, Chelsea Combs, and Marketing Director, Taylor England, share how they built an award-winning remodeling brand in a highly competitive market. Attendees will gain an inside look at the strategies, decisions, and lessons learned while growing a company from a relatively unknown startup to a recognized and trusted name in residential remodeling.

The session will explore how leadership, company culture, client experience, community involvement, strategic partnerships, online reputation, and storytelling all contribute to brand development and long-term business growth. Panelists will discuss what worked, what didn't, and how remodeling companies can create authentic brands that resonate with today's homeowners.

Rather than focusing solely on advertising tactics, this session examines how every aspect of a company contributes to its reputation and market position. Attendees will leave with practical ideas for building trust, strengthening their brand presence, and creating a business that homeowners remember and recommend.

As soon as you tell someone you're writing a book, they're going to ask the million-dollar question:

"What's your book about?"

This interactive roundtable helps attendees answer that question.

Participants will explore how their expertise, personal experiences, business goals, and unique perspectives can be transformed into a compelling book concept that supports their professional goals. Through guided discussion, structured exercises, and peer feedback, attendees will explore three essential questions:

• What opportunities do you want to create?
• What do you want to be known for?
• What do you know well enough to teach?

Participants will test potential book concepts, evaluate whether those ideas support their long-term professional goals, and practice explaining their concept in a way that others immediately understand, because the goal is not just to publish a book. It's to create opportunities that support the career and reputation you want to build.

The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share through intelligent marketing.

This high-impact session delivers actionable strategies that attendees can implement immediately to transform their marketing ROI. Drawing from documented successes like Rheem's community platform generating thousands of qualified leads below target acquisition costs, and 3M's 45% content engagement increase through AI personalization, this presentation cuts through the hype to deliver manufacturing-specific solutions.