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February 2-4, 2027 | Las Vegas, NV

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Brian Javeline

Brian Javeline

President & Co-FounderMyOnlineToolbox

Brian Javeline is a serial entrepreneur who has created four businesses from the ground up spanning over four decades.   For the Remodeling and Building industries, Brian was among the first to be published for Positioning Your Brand for AI Search Engine Success, well before it was a mainstream topic.

Brian created MyOnlineToolbox in 2006, which is an industry leader for online marketing education and strategy planning.  The company has helped many construction and remodeling contractors take their marketing to a whole new level.   Brian is an active speaker and educator on all facets of story brand marketing with an emphasis towards online objectives.  

Brian has been featured in Forbes Magazine and has also written for Fast Company Magazine.

Previously Brian co-founded an online business application that grew from 0 to just under 20,000 users in few years.  In his early years Brian created a software company for the apparel industry that became an IBM long term success story.

As a volunteer Brian enjoyed coaching two soccer teams for over ten years, and he has also mentored those in high school and college business classes.

Brian Javeline is a serial entrepreneur who has created four businesses from the ground up spanning over four decades.

Tue Feb 179:00 AM – 10:00 AMS230-B

Allocate a Smaller Percentage of Gross Sales Towards Marketing as You Grow

Many businesses allocate a larger percentage of revenue towards the marketing budget as they plan to grow. Unfortunately, that is because most markete…Many businesses allocate a larger percentage of revenue towards the marketing budget as they plan to grow. Unfortunately, that is because most marketers base their business on quantity over quality. Being highly tactical and consistent with marketing…Many businesses allocate a larger percentage of revenue towards the marketing budget as they plan to grow. Unfortunately, that is because most marketers base their business on quantity over quality. Being highly tactical and consistent with marketing activities will allow you to capture more quality leads while simultaneously lowering your marketing allocation. Attendees will be walked through a checklist of topics, starting with understanding ke…Many businesses allocate a larger percentage of revenue towards the marketing budget as they plan to grow. Unfortunately, that is because most marketers base their business on quantity over quality. Being highly tactical and consistent with marketing activities will allow you to capture more quality leads while simultaneously lowering your marketing allocation. Attendees will be walked through a checklist of topics, starting with understanding key metrics before deciding how to use any project content. Then, they will learn how to organize and use content. Whether it is the owner, designer, project coordinator, or other field personnel, everyone needs to be consistent in the approach to using content for marketing purposes.Show MoreClick the title to see all detailsShow More

Presentation (1-Hour)Session TypeMarketing (VFTI)Session Track
CEU Credits:0.10
Brian Javeline
Brian JavelinePresident & Co-Founder, MyOnlineToolbox
Capacity Unlimited:No
Learning Objectives:1) Ensure company participation in marketing, 2) understand critical research 3) deploy methodically
On-Demand:No
Option for On-Demand:No
Presentation Approach:Many live case studies in a fast detailed oriented environment with supporting handouts to keep up.