PR Guide for KBIS Exhibitors

Have a question about maximizing your PR presence at KBIS 2025? We’re here to help! Please reach out to KBIS@sharpthink.com for PR support.

MAXIMIZE YOUR MEDIA ENGAGEMENT

Exhibiting at KBIS is an invaluable opportunity to put your brand on display. Showcase your brand’s innovation and quality by engaging with key media attendees before and during the show.

There are a variety of ways to increase media engagement: connect with our team to learn more about free and budget-friendly opportunities, as well as show-level sponsorships.

EXCITE WITH PRE-SHOW OPPORTUNITIES
Generate buzz before the show starts with these pre-show opportunities:

◊ Sign Up for Registered Media List Updates

Email KBIS@sharpthink.com to receive weekly updates on registered media, beginning in November.

Do’s and Don’ts of Using the List:

DO:

Reach out to relevant media to coordinate booth appointments
Make email communications short and sweet

DON'T

Mass email the entire list without a targeted approach
Constantly email editors without receiving a response

◊ Submit Your News to the Digital Press Room

To increase the visibility of your brand, upload your press materials here to be distributed within KBIS marketing materials

Note: please be mindful of the 2 MB max file size for photos

◊ Call for Products

Do you have a new product or brand initiative launching at KBIS? Share materials directly with Sharp Think (KBIS@sharpthink.com) to increase brand visibility and be considered for wider PR efforts!

◊ Call for Events

Do you want your booth events on editors’ radar? Let KBIS@sharpthink.com know!

Inclusion in at-show events schedule is subject to Sharp Think’s approval

◊ Call for Celebrities

Is your brand collaborating with a well-known designer, celebrity, or other personality? Contact KBIS@sharpthink.com to learn more about potential speaking engagements, such as the NEXTStage or LUXURY Lounge

◊ Hard Hat Media Tour

Tour takes place before the show opens on February 25, 2024

Guarantee Your Spot through Sponsorship:

Contact the sales team here to learn more about sponsoring the Hard Hat Media Tour, which guarantees a visit from a group of 20-25 influential media.

Submit for Editorial Review

Submissions Open: October 16, 2024
Deadline: November 15, 2024

Apply when submissions open to be a stop on the tour – a team of high-profile media will blind vet all submissions and participants will be announced in early December.

EARN RECOGNITION
Establish your brand as an industry leader.

◊ Best of KBIS

Submissions Open: October 8, 2024 | View here
Deadline: December 4, 2024 | Cost: $1,250 per entry

Submit your top products and stand out as an industry leader through the Best of KBIS Awards. Judged by a committee of top design professionals, thought leaders, and industry experts, these coveted awards are a chance to gain recognition at the top of the industry.

◊ DesignBites

Submissions Open: October 14, 2024 | View here
Deadline: December 6, 2024 | Cost: None to apply; a participation fee is required if selected

In this “Shark Tank” style competition, brands compete for the winning title of “Brand with the Biggest Bite” by presenting a three-minute product pitch and short graphic slideshow. Participate in this high-energy competition and increase your brand’s prowess in the industry.

STAND OUT AS THOUGHT LEADERS
Engage in speaking opportunities to position your brand leadership as thought leaders.

◊ NEXTStage

Deadline: First Come First Serve (Filling Quickly!) | Cost: Available on Request

At the heart of KBIS is the NEXTStage, offering attendees a journey through thought leadership, industry trends, and engaging conversations – featuring talks along four curated tracks (Wellness, Sustainability, Business & Trends, Technology), the NEXTStage elevates brands as industry experts through sponsored speaking opportunities. Reach out to your sales contact here to learn more.

◊ Luxury Lounge