PR Guide for KBIS Exhibitors

For inquiries on elevating your brand’s PR presence at the 2027 Kitchen & Bath Industry Show (KBIS), contact KBIS@sharpthink.com.

MAXIMIZE YOUR MEDIA ENGAGEMENT

Exhibiting at KBIS is a valuable opportunity to showcase your brand. Highlight your innovation and quality by engaging with key media attendees before and during the show. Connect with the KBIS PR team to explore free and budget-friendly options, plus show-level sponsorships, to boost your brand’s media engagement.

EXCITE WITH PRE-SHOW OPPORTUNITIES
Generate buzz before the show starts with these pre-show opportunities:

◊ Sign Up for Registered Media List Updates

Email KBIS@sharpthink.com to receive weekly updates on registered media, beginning in November.

Updates are sent bi-weekly, moving to a weekly cadence in 2027.

Do’s and Don’ts of Using the List:

DO:

Reach out to relevant media to coordinate booth appointments
Make email communications short and sweet

DON'T

Mass email the entire list without a targeted approach
Constantly email editors without receiving a response

◊ Submit Your News to the Digital Press Room

To increase the visibility of your brand, upload your press materials here to be distributed within KBIS marketing materials

Note: please be mindful of the 2 MB max file size for photos

◊ Call for Products

Is your brand launching a new product or initiative at KBIS? Share materials directly with Sharp Think (KBIS@sharpthink.com) to increase brand visibility and be considered for wider PR efforts.

Additionally, If you have any product launches or special events you’d like to share with KBB readers and KBIS attendees, please submit them via this form.

◊ Call for Events

Do you want your booth events on editors’ radar? Let KBIS@sharpthink.com know!

Inclusion in at-show events schedule is subject to Sharp Think’s approval

◊ Call for Celebrities

Is your brand collaborating with a well-known designer, celebrity, or other personality? Contact KBIS@sharpthink.com to learn more about potential speaking engagements, such as the NEXTStage or LUXURY Lounge

◊ Hard Hat Media Tour

Tour takes place before the show opens on February 2, 2027

Apply to be a Stop on the Tour:

Submissions Open: September 29, 2026
Deadline: November 13, 2026

Select journalists get a private, early preview of innovative products and initiatives from exhibiting brands before the show floor opens to the public. Exhibitors are chosen for this exclusive, invite-only event through a competitive application process, giving them a coveted opportunity to connect with influential media and get their latest products seen by key industry publications.

Guarantee Your Spot through Sponsorship:

Contact the sales team here about sponsoring the Hard Hat Media Tour, which guarantees a visit from a group of 20-25 influential media. Click here to learn more.

Submit for Editorial Review:
Apply here to be a stop on the tour – a team of high-profile media will blind vet all submissions, with chosen participants announced in early January.

EARN RECOGNITION
Establish your brand as an industry leader.

◊ Best of KBIS

Submissions Open: October 2026 | More information here.
Purchase submissions here.
Deadline: November 20, 2026

Submit your top products and stand out as an industry leader through the Best of KBIS Awards. Judged by a committee of top design professionals, thought leaders, and industry experts, these coveted awards are a chance to gain recognition at the top of the industry. Click here to learn more.

Winners will be announced at KBIS as part of the NEXTStage programming on Wednesday, February 3, 2027.

◊ Innovation Hour

Submissions Open: October 2026| More information here
Deadline: December 4, 2026 | Cost: None to apply; a participation fee is required if selected

A fast-paced, design-forward “show + tell” session that highlights emerging materials, product features, and design details that are quietly shaping the future of kitchen and bath spaces. Click here to learn more.

STAND OUT AS THOUGHT LEADERS
Engage in speaking opportunities to position your brand leadership as thought leaders.

◊ NEXTStage

Deadline: First Come First Serve (Filling Quickly!) | Cost: Available on Request

At the heart of KBIS is the NEXTStage, offering attendees a journey through thought leadership, industry trends, and engaging conversations – featuring talks along four curated tracks, the NEXTStage elevates brands as industry experts through sponsored speaking opportunities. Reach out to your sales contact here to learn more.

◊ LUXURY Lounge