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February 2-4, 2027 | Las Vegas, NV

Wed Feb 03•1:00 PM – 2:30 PM•N252 Workshops

The Hidden Cost of Being Nice: Why Design Firms Struggle with Scope, Profitability, and Boundaries

WorkshopLeadership & Management (VFTI)

Many design firms don't struggle because they lack talent. They struggle because they over-service clients, avoid difficult conversations, and allow boundaries to erode profitability. Drawing on more than 20 years of experience leading a luxury residential design firm, Reisa Pollard explores how people-pleasing behaviors create scope creep, burnout, and financial pressure, while sharing practical strategies for setting boundaries, protecting margins, and strengthening client relationships.

Speakers

Reisa Pollard
Reisa PollardFounder & Principal Designer, Beyond Beige Interior Design