Stop Leaving Money on the Table: A Pricing Workshop for Designers
Most talented designers aren’t losing business because their work isn’t good enough, they’re losing it because their pricing doesn’t match the quality they deliver. The result: underpriced projects, stalled proposals, and revenue that never catches up to the caliber of the work.
In this hands-on workshop, Erica Kayser, The Designer’s Pricing Advisor and Founder & Creative Director of Eralyn Interiors, a multi-seven-figure Palm Beach design firm, breaks down why skilled designers underprice, what that pattern costs them over time, and how a different approach to pricing and proposal presentation can dramatically increase both fees and close rates. Attendees will complete a live self-audit using the “Money Left on the Table” worksheet and leave with a clear picture of what they easily have the opportunity to amend to realize significantly larger profits.
This is not a theory. Erica runs a live, active high-end practice with a 91% proposal close rate and $138K+ average design fees. She teaches only what works inside her own firm, and delivers the results her clients achieve. The design education market is rich in marketing, branding, and operations content. Pricing strategy for established firms is the underserved gap, and this session fills it.
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