The Business of Design: How Successful Designers Are Growing Their Businesses in a Changing Market

What does it take to build a successful design business in today's evolving market?
Based on new research conducted through NKBA's Kitchen & Bath Pro Hub, this interactive session explores how design professionals are adapting to changing client expectations, embracing technology, expanding services, building strategic partnerships, and positioning their firms for long-term success.
Join a moderated discussion featuring experienced designers who will share what's working in their businesses today, what's changing, and where they see the greatest opportunities for growth. The session concludes with audience Q&A, giving attendees the opportunity to compare experiences and exchange ideas with peers.

AI is rapidly transforming how designers create, manage their time and projects, and improve overall business performance. The challenge is no longer access to AI tools but knowing how to use them to create measurable impact in your day-to-day business operations. In this hands-on session, you won't just learn concepts. You'll begin building a personalized framework to track productivity, streamline workflows, and identify opportunities for growth to maximize your resources.

Do clients understand your level of expertise? Unlock the secrets to leading a high-impact boutique studio without burning out your team! Learn how to clearly communicate your senior-level expertise so clients understand your true value before the first meeting. You will gain a practical roadmap to set firm boundaries, define clear team roles, assess realistic project capacity, and build an authoritative presence so you can deliver top-tier service with confidence, clarity, and sustainable growth.