Mastering a Digital Footprint in the Luxury Space
From Instagram scrollers with perfectly curated boards to ultra-wealthy clients who would never touch the app, social media can still set the tone for what defines a luxury kitchen. Viral pantries and marble islands ripple outward, shaping expectations, aesthetics, and even the definition of luxury itself. This session explores how designers navigate that duality: honoring timeless craft while adapting to a world where influence, whether digital or cultural, can’t be ignored. Panelists reveal strategies for managing both types of clients, sharing project examples that illustrate how to harness social currents without losing authenticity.
Sponsored by: Ferguson Home
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