Jerel Lake
OwnerLakehaus DesignsJerel Lake is an Atlanta based kitchen & bath designer known for his tailored approach to functional luxury. Seeing each project as an opportunity to enhance a homeowner’s lifestyle, he carefully infuses each home’s architectural soul with the clients' personalities, layered with unique design solutions.
Across the expanse of his career, Jerel has maintained an unwavering commitment to the design industry. From 2017 to 2019 he served as Treasurer for the NKBA’s Aloha chapter in Honolulu and has lent his expertise to various design panels at local industry exhibitions, and colleges, contributing to the ongoing discourse of design trends and innovations.
Named as one of House Beautiful’s Next Wave of design for 2024, the winner of the 2024 NKBA Design Competition where he secured the top prize in the small kitchen category, Jerel has positioned himself as a go-to specialist in the Kitchen & Bath space for both industry professionals and homeowners.
Mastering a Digital Footprint in the Luxury Space
From Instagram scrollers with perfectly curated boards to ultra-wealthy clients who would never touch the app, social media can still set the tone for…From Instagram scrollers with perfectly curated boards to ultra-wealthy clients who would never touch the app, social media can still set the tone for what defines a luxury kitchen. Viral pantries and marble islands ripple outward, shaping expectatio…From Instagram scrollers with perfectly curated boards to ultra-wealthy clients who would never touch the app, social media can still set the tone for what defines a luxury kitchen. Viral pantries and marble islands ripple outward, shaping expectations, aesthetics, and even the definition of luxury itself. This session explores how designers navigate that duality: honoring timeless craft while adapting to a world where influence, whether digital …From Instagram scrollers with perfectly curated boards to ultra-wealthy clients who would never touch the app, social media can still set the tone for what defines a luxury kitchen. Viral pantries and marble islands ripple outward, shaping expectations, aesthetics, and even the definition of luxury itself. This session explores how designers navigate that duality: honoring timeless craft while adapting to a world where influence, whether digital or cultural, can’t be ignored. Panelists reveal strategies for managing both types of clients, sharing project examples that illustrate how to harness social currents without losing authenticity. Sponsored by: Ferguson HomeShow MoreClick the title to see all detailsShow More
