Building Heat: Turning Fireplace Demand into Builder Value
Fireplaces have shifted from optional feature to buyer expectation - creating measurable value for contractors and builders who plan for them strategically. In this episode, Mike Swanson, Director of Segment Marketing at Hearth & Home Technologies, shares insights into how rising consumer demand across price points presents an opportunity to use fireplace solutions as tools for differentiation, margin protection, and emotional impact.
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