Mike Swanson
Director of Segment Marketing.Hearth & Home TechnologiesBuilding Heat: Turning Fireplace Demand into Builder Value
Fireplaces have shifted from optional feature to buyer expectation - creating measurable value for contractors and builders who plan for them strategi…Fireplaces have shifted from optional feature to buyer expectation - creating measurable value for contractors and builders who plan for them strategically. In this episode, Mike Swanson, Director of Segment Marketing at Hearth & Home Technologie…Fireplaces have shifted from optional feature to buyer expectation - creating measurable value for contractors and builders who plan for them strategically. In this episode, Mike Swanson, Director of Segment Marketing at Hearth & Home Technologies, shares insights into how rising consumer demand across price points presents an opportunity to use fireplace solutions as tools for differentiation, margin protection, and emotional impact. Spons…Fireplaces have shifted from optional feature to buyer expectation - creating measurable value for contractors and builders who plan for them strategically. In this episode, Mike Swanson, Director of Segment Marketing at Hearth & Home Technologies, shares insights into how rising consumer demand across price points presents an opportunity to use fireplace solutions as tools for differentiation, margin protection, and emotional impact. Sponsored by:Show MoreClick the title to see all detailsShow More
