Surface Strategy: Elevate Your Kitchen & Bath Specs

Navigate market uncertainty and position your business to capture pent-up demand. Uncover original research on why millions of homeowners have pressed pause on major buying and remodeling decisions and discover the exact economic triggers they are waiting for to move forward. You will gain actionable strategies to maintain client relationships during delays, identify shifting demand patterns, and prepare your practice to thrive the moment the market opens back up.

This presentation explores how active involvement in professional associations can build career opportunities, strengthen leadership, and create lasting industry relationships. Through real-world experiences across remodeling, design, manufacturing, and sales leadership, attendees will learn how engagement in organizations like NKBA, IDS, AIA, and ASID can expand visibility, strengthen networks, and open unexpected professional doors.

First Biophilia, then Neuroaesthetics. Now we are witnessing the rise of another transformative movement in design: Salutogenesis. This panel of ASID specialists explores the science of creating health and well-being and its growing relevance in kitchen and bath design. By connecting research, practical applications, and real-world examples, this session gives designers actionable strategies for creating spaces that actively support healthier, happier lives.