At KBIS 2026, CRANACH announce to launch a forward-looking vision that places wellness at the center of the modern bathroom experience. Building on its heritage of German engineering excellence, the brand showcases a series of innovations designed to demonstrate how water, technology, and thoughtful design can elevate everyday well-being.

Through these wellness-driven product concepts, CRANACH demonstrates how precise engineering and sensorial design can transform daily routines into meaningful moments of balance and restoration. By highlighting new approaches to water flow, control, and interaction, the brand conveys its broader philosophy of wellness in the bathroom.

The WELLNESS Series: The Heart of Engineered Well‑Being
The WELLNESS Series represents CRANACH’s most complete expression of holistic water technology — integrating Chromotherapy, Hydrotherapy, and Sound Therapy into one cohesive system.

• Chromotherapy: Adjustable LED lighting that synchronizes with natural rhythms, restoring emotional balance.
• Hydrotherapy: Precisely engineered jets and adaptive water patterns to promote circulation and relaxation.
• Sound Therapy: Immersive audio ambiance that centers the mind and enhances recovery.

Every WELLNESS unit is controlled through an intuitive digital interface, allowing users to personalize flow, temperature, lighting, and sound. The design transforms functional bathing into a sensorial retreat — merging precision, comfort, and wellness science.

The Water Experience Zone: Feel the Innovation
Anchoring the CRANACH booth at KBIS, the Water Experience Zone invites visitors to see, touch, and feel the engineering behind WELLNESS. This fully interactive environment illustrates how CRANACH’s hydrotherapy systems deliver perfect temperature stability, balanced water pressure, and seamless sensory coordination.
Here, wellness is more than a concept — it’s an experience. Water, light, and sound come together to immerse the visitor in a physical and emotional renewal, establishing CRANACH as a leader in intelligent water experiences.

Comprehensive Product Collections for Every Style and Space
Beyond WELLNESS, CRANACH offers six distinct product collections — Rugen, Tinian, Crozet, Rhum, Fame, and Anglesey — each developed as a complete solution for diverse spatial and stylistic needs. From modern architecture to classic interiors, every collection provides matching faucets, showers, and accessories that allow designers and homeowners to build cohesive, fully integrated spaces.

Through this series-based approach, CRANACH enables clients to select complete bathroom solutions according to aesthetics, layout, and functionality — embodying the belief that true luxury lies in coherence and choice.

About CRANACH
Founded on the principles of German engineering and wellness innovation, CRANACH specializes in premium bathroom fixtures that elevate daily life into therapeutic experience. Available through select luxury showrooms and certified design professionals across North America, CRANACH continues to lead the evolution of bathroom design — where water meets well-being.