Effingham, IL, February 11, 2026 – John Boos & Co., a trusted name in premium butcher blocks and cutting boards since 1887, is set to unveil a new booth and brand experience at the upcoming Kitchen & Bath Industry Show (KBIS) in Orlando (Feb. 17-19).
The company’s new exhibit is designed to drive inspiration through immersive design and a suite of new tools tailored for distributors and interior designers to serve their clients better. Visitors to the John Boos & Co. booth will immediately notice the brand’s new logo and a fresh presentation of its most popular products.
“Our goal this year was to reimagine how we connect with the industry,” said Lisa Bosio, John Boos & Co. Director, Consumer Products & Strategic Marketing. “The new booth isn’t just a display; it’s an interactive toolkit to spark creativity for our partners. By combining our core butcher block craftsmanship with modern showroom innovations, we are helping our customers bridge the gap between inspiration and installation.”
A New Vision for Inspiration:
This immersive experience honors the company’s heritage with a signature kitchen island that serves as a centerpiece and a testament to the brand’s enduring craftsmanship. The space will also feature the versatility of Boos Block Countertops and Butcher Blocks in modern kitchen design.
Empowering the Professional:
John Boos & Co. is prioritizing the success of its partners by debuting a series of new showroom tools. These resources are specifically designed to help distributors and kitchen specialists work more effectively, simplifying the selection and customization of premium wood countertop surfaces.
Key highlights of the exhibit include:
- Merchandising Prototypes: The company will showcase never-before-seen merchandising units. In an effort to prioritize customer-centric design, John Boos & Co. will be actively seeking feedback from distributors and retailers on these prototypes before moving into mass production.
- Traveling Countertop Sample Kit: To meet the needs of on-the-go designers, a new traveling sample kit prototype will be available for hands-on demonstration.
John Boos & Co. invites all KBIS attendees to visit the booth W1855.
ABOUT JOHN BOOS & CO.
John Boos & Co. is America’s oldest manufacturer of premium kitchen equipment used by some of the world’s top chefs, culinary professionals, and home cooks. Based in Effingham, IL, the company has been committed to quality products and sustainable practices since it was founded in 1887. John Boos & Co. makes cutting boards, butcher blocks, countertops, tables, and stainless-steel food surfaces for residential and commercial kitchens worldwide. Visit John Boos & Co. at www.johnboos.com.