Suzie WillifordEVP of Industry Relations & Chief Strategy Officer National Kitchen & Bath Association (NKBA)
Suzie Williford has more than 25 years of experience in business development and sales in the kitchen and bath space. Suzie’s extensive track record includes positions as Vice President of Sales for two kitchen and bath companies, the most recent of which had multiple locations serving both the trade and consumer markets. She has diverse knowledge of all kitchen and bath product categories, as well as our industry’s distribution and supply chain. Her comprehensive knowledge of the association model and governance stems from 10 years of service on the NKBA Board of Directors, including her role as 2009 NKBA President. Since joining NKBA’s headquarters operations in 2012, she oversees the Marketplace (which includes the Kitchen & Bath Industry Show, KBIS, founding partner of Design & Construction Week), Governance and Leadership Communications sectors, where she plays a key role in volunteer communications and relations. She is also responsible for establishing domestic and international industry relationships in order expand the reach of NKBA as a brand in North America and abroad.