Susan Drover

Susan is Founder and Creative Director of SAM Design Inc., an award-winning interior design studio and curated retail showroom based in St. John’s, NL. Named one of House & Home magazine’s Top 100 Canadian Designers for the past 4 years, Susan’s work spans residential, commercial and hospitality design and has been featured nationally, including a 2024 House & Home cover featuring her own home.

She is also the founder of DWELL by SAM, a growing collection of design-led accommodations on Newfoundland’s east coast. As a designer and entrepreneur, she brings a unique perspective shaped by building a design and retail business from Atlantic Canada, where distance, freight, tariffs and changing supply chains demand creativity and resourcefulness. Her approach blends global design influences with Canadian suppliers, local makers and long-standing vendor relationships, grounded in the belief that great design is as much about how a space lives as how it looks.