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February 2-4, 2027 | Las Vegas, NV

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Russell Goldman

Russell Goldman

Founder & Principal Designer, More Wow. Founder & CEO, Buildable EngineMore Wow & Buildable Engine

Russell Goldman is a multidisciplinary designer and former global AI executive whose work sits at the intersection of cultural storytelling, advanced technology, and luxury interiors. Previously the Head of Innovation and AI Product Management at LG Electronics, he now leads More Wow, a design studio dedicated to heritage-infused, emotionally resonant interiors. He is also the founder of Buildable Engine (www.buildableengine.com), a deep-tech platform launching in December 2025, using agentic AI to turn any spatial concept into a truly buildable architectural plan.

In 2026, Russell’s chapter “Designing Meaning” will appear inside Erik Seversen’s new book, Surviving the AI Revolution, and will discuss how AI and design can collaborate to create a more meaning-full world. His perspective brings together two worlds—high design and cutting-edge AI—offering a rare, grounded view of how technology will reshape creativity, space, and the future of craft. He holds a B.A. from Princeton, an M.B.A. from the Wharton School at the University of Pennsylvania.

Wed Feb 1812:00 PM – 12:45 PMNEXTStage (S28201)

AI: The New Designer in the Room?

This year, AI has gone from rendering tool to design collaborator, raising a provocative question: who’s really in charge of the vision? Platforms tha…This year, AI has gone from rendering tool to design collaborator, raising a provocative question: who’s really in charge of the vision? Platforms that generate design concepts in seconds are blurring the line between tool and tastemaker. This sessio…This year, AI has gone from rendering tool to design collaborator, raising a provocative question: who’s really in charge of the vision? Platforms that generate design concepts in seconds are blurring the line between tool and tastemaker. This session asks: Is AI the ultimate design assistant or a threat to creativity? How can designers harness its power for personalization, efficiency, and wellness without losing the human touch that defines lux…This year, AI has gone from rendering tool to design collaborator, raising a provocative question: who’s really in charge of the vision? Platforms that generate design concepts in seconds are blurring the line between tool and tastemaker. This session asks: Is AI the ultimate design assistant or a threat to creativity? How can designers harness its power for personalization, efficiency, and wellness without losing the human touch that defines luxury and authenticity? Join experts as they unpack the promises, pitfalls, and future of AI-driven design.Show MoreClick the title to see all detailsShow More

Technology TrackSession Track
Russell Goldman
Nureed Saeed
Sarah Brohm
Russell Goldman
Russell GoldmanFounder & Principal Designer, More Wow. Founder & CEO, Buildable Engine, More Wow & Buildable Engine
Nureed Saeed
Nureed SaeedFounder and Creative Director, Nu Interiors
Sarah Brohm
Sarah BrohmOwner and Principal Designer, UA Design Group
Russell Goldman
Russell GoldmanFounder & Principal Designer, More Wow. Founder & CEO, Buildable Engine, More Wow & Buildable Engine
Nureed Saeed
Nureed SaeedFounder and Creative Director, Nu Interiors
Sarah Brohm
Sarah BrohmOwner and Principal Designer, UA Design Group
Capacity Unlimited:No
On-Demand:No
Option for On-Demand:No
Type:NEXTStage
Tue Feb 1710:00 AM – 11:00 AMLUXURY Lounge (W163)

Curated by Code: How AI is Redefining Luxury Design

Today’s most forward-thinking designers and brands are using AI to do what luxury has always done best: anticipate needs, personalize experiences, and…Today’s most forward-thinking designers and brands are using AI to do what luxury has always done best: anticipate needs, personalize experiences, and craft beauty with precision. From generative design tools to mood-based lighting and predictive per…Today’s most forward-thinking designers and brands are using AI to do what luxury has always done best: anticipate needs, personalize experiences, and craft beauty with precision. From generative design tools to mood-based lighting and predictive personalization, AI is unlocking a new era of digital craftsmanship. But amid all this innovation, one question remains: can technology truly understand taste? Join us to explore how leading designers ar…Today’s most forward-thinking designers and brands are using AI to do what luxury has always done best: anticipate needs, personalize experiences, and craft beauty with precision. From generative design tools to mood-based lighting and predictive personalization, AI is unlocking a new era of digital craftsmanship. But amid all this innovation, one question remains: can technology truly understand taste? Join us to explore how leading designers are blending intuition with intelligence by using AI to amplify artistry, accelerate storytelling, and create interiors that feel not only intelligent, but deeply human.Show MoreClick the title to see all detailsShow More

LUXURY LoungeSession Track
Russell Goldman
Russell GoldmanFounder & Principal Designer, More Wow. Founder & CEO, Buildable Engine, More Wow & Buildable Engine
Nicole Fisher
Nicole FisherFounder & Principal Designer, Nicole Fisher Interiors
Capacity Unlimited:No
On-Demand:No
Option for On-Demand:No
Type:LUXURY Lounge