Michelle Timmerman
PresidentDirect Supply Inc.Michelle Timmerman is the President and CEO of Direct Supply Inc. and a data-driven leader passionate about small business. A 2017 NKBA "30 Under 30" honoree and MBA graduate, she pairs that analytical mindset with a deep love for design and the creative side of the industry. She has a natural ability to analyze and organize information to reveal the trends and solutions that streamline decisions and processes, turning numbers into direction and insight. Michelle aims to strengthen small businesses by sharing the tools, systems, and frameworks that have shaped her own path in practical, approachable ways.
AI in Action: Smarter Designs, Stronger Business
AI is rapidly transforming not just how designers create, but how they manage their time, projects, and overall business performance. The challenge is
…AI is rapidly transforming not just how designers create, but how they manage their time, projects, and overall business performance. The challenge is no longer access to AI tools but knowing how to use them to create measurable impact, not just in y
…AI is rapidly transforming not just how designers create, but how they manage their time, projects, and overall business performance. The challenge is no longer access to AI tools but knowing how to use them to create measurable impact, not just in your design projects, but in your day-to-day business operations.
This interactive workshop combines real-world application and technical strategy to help you rethink how your design business operates
…AI is rapidly transforming not just how designers create, but how they manage their time, projects, and overall business performance. The challenge is no longer access to AI tools but knowing how to use them to create measurable impact, not just in your design projects, but in your day-to-day business operations.
This interactive workshop combines real-world application and technical strategy to help you rethink how your design business operates day to day and how to make the most of your time. Through guided exercises and real business scenarios, you’ll explore how a small design business is adapting to the speed of AI while learning how to apply those same principles to your own work.
In this hands-on session, you won’t just learn concepts. You’ll begin building a personalized framework to track productivity, streamline workflows, and identify opportunities for growth to maximize your resources.
You will learn how to:
Turn AI into Actionable Workflows
Move beyond inspiration and apply AI across your daily tasks, from client communication and project documentation to sourcing and scheduling, so you can reduce manual effort and focus on higher-value work.
Build a Business Dashboard to Easily Track What Matters
Learn how to structure a simple, effective dashboard to measure how your time is spent, identify inefficiencies, and track key activities that drive measurable impact across your projects and business operations.
Automate to Create Capacity for Growth
Discover how to identify repetitive tasks and apply AI-driven automation to free up time, improve consistency, and create space to grow your business or advance your career.
Learning Objectives:
• Apply AI to improve design workflows and daily business operations with measurable impact.
• Create a simple dashboard to track time, productivity, and business performance.
• Identify and automate repetitive tasks to improve efficiency and support business growth.
