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February 2-4, 2027 | Las Vegas, NV

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Michelle Timmerman

Michelle Timmerman

PresidentDirect Supply Inc.

Michelle Timmerman is the President and CEO of Direct Supply Inc. and a data-driven leader passionate about small business. A 2017 NKBA "30 Under 30" honoree and MBA graduate, she pairs that analytical mindset with a deep love for design and the creative side of the industry. She has a natural ability to analyze and organize information to reveal the trends and solutions that streamline decisions and processes, turning numbers into direction and insight. Michelle aims to strengthen small businesses by sharing the tools, systems, and frameworks that have shaped her own path in practical, approachable ways.

Tue Feb 0211:45 AM – 12:45 PMN252 Workshops

AI in Action: Smarter Designs, Stronger Business

AI is rapidly transforming how designers create, manage their time and projects, and improve overall business performance. The challenge is no longer

AI is rapidly transforming how designers create, manage their time and projects, and improve overall business performance. The challenge is no longer access to AI tools but knowing how to use them to create measurable impact in your day-to-day busine

AI is rapidly transforming how designers create, manage their time and projects, and improve overall business performance. The challenge is no longer access to AI tools but knowing how to use them to create measurable impact in your day-to-day business operations. In this hands-on session, you won't just learn concepts. You'll begin building a personalized framework to track productivity, streamline workflows, and identify opportunities for growt

AI is rapidly transforming how designers create, manage their time and projects, and improve overall business performance. The challenge is no longer access to AI tools but knowing how to use them to create measurable impact in your day-to-day business operations. In this hands-on session, you won't just learn concepts. You'll begin building a personalized framework to track productivity, streamline workflows, and identify opportunities for growth to maximize your resources.

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WorkshopSession TypeLeadership & Management (VFTI)Session Track
Vanessa DeKoekkoek
Vanessa DeKoekkoekProduct Manager, Design, Cyncly
Michelle Timmerman
Michelle TimmermanPresident, Direct Supply Inc.