Michael Goldstein
FounderKitchen Remodeling SEOMike Goldstein is a digital marketing veteran and licensed attorney who has spent over 20 years helping remodelers, home builders, and kitchen & bath professionals dominate online visibility.
As the founder of Kitchen Remodeling SEO and host of the Crushing It with Kitchen Remodeling podcast, Mike has honed his expertise on one mission: delivering high-quality leads using clear, audience-first SEO strategies that drive real results.
He holds a Bachelor’s in Finance & Operations Management (University of Massachusetts) and a Juris Doctor (Massachusetts School of Law), blending legal precision with marketing creativity.
Mike’s background includes enterprise-level digital roles at eBay, John Hancock, Bose, Partners HealthCare, and Sporting News Radio. Today, he specializes in transforming contractor and remodeler websites into AI-friendly content machines that win in Google’s evolving search landscape.
He’s spoken on SEO and hosted workshops for professionals nationwide, and been featured on Fox News, MarketWatch, and leading industry podcasts. He authored The Kitchen Remodeler’s Guide to Local SEO & Google Maps, and most recently presented at major events about optimizing content for AI-driven search.
Get Your Remodeling Website Cited by Google’s AI (Available Live + On Demand)
Remodelers have spent years learning how to show up in Google search results—optimizing websites, getting reviews, and targeting the right local keywo
…Remodelers have spent years learning how to show up in Google search results—optimizing websites, getting reviews, and targeting the right local keywords. But with the rollout of Google’s AI Overviews (SGE), everything is shifting. Traditional SEO is
…Remodelers have spent years learning how to show up in Google search results—optimizing websites, getting reviews, and targeting the right local keywords. But with the rollout of Google’s AI Overviews (SGE), everything is shifting. Traditional SEO isn’t enough. If your website isn’t structured for AI search, it may get skipped entirely. In this session, we’ll unpack six recently filed Google patents that reveal exactly how AI-powered search decid
…Remodelers have spent years learning how to show up in Google search results—optimizing websites, getting reviews, and targeting the right local keywords. But with the rollout of Google’s AI Overviews (SGE), everything is shifting. Traditional SEO isn’t enough. If your website isn’t structured for AI search, it may get skipped entirely. In this session, we’ll unpack six recently filed Google patents that reveal exactly how AI-powered search decides what content to cite. You’ll learn what types of pages Google’s systems scan, how it selects sources, and how remodelers can adjust their content strategy to stay visible.
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