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February 2-4, 2027 | Las Vegas, NV

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Megan McIntyre

Megan McIntyre

Founder & Creative DirectorThe Marketing Corner

Megan Jansky McIntyre is the founder of The Marketing Corner, a boutique marketing agency focused on the home improvement industry. She helps kitchen and bath professionals, remodelers, and design firms attract better leads, build stronger brands, and grow their businesses.

A Chicago native with a passion for consumer behavior and innovative marketing, Megan has led successful marketing initiatives for major brands including Walgreens and Microsoft. Today, her primary focus is helping industry professionals navigate an increasingly digital marketplace.

Megan is also a practicing kitchen and bath designer at Prestige Kitchen & Bath. This hands-on experience gives her a unique perspective on how homeowners research, evaluate, and select remodeling professionals. She sees firsthand what influences buying decisions and what drives consumers to take action.

Recognized by the National Kitchen & Bath Association as a 30 Under 30 honoree, Megan combines real-world design experience with proven marketing expertise. She works closely with designers, remodelers, manufacturers, and industry professionals to develop strategies that increase visibility, build trust, and generate growth.

A sought-after speaker and industry advocate, Megan has presented at professional events across the country and has been featured in national publications including Qualified Remodeler. She is passionate about helping industry professionals turn modern marketing tools into meaningful business results.

Tue Feb 1710:30 AM – 12:00 PMS230-C

Stunning Socials: Turning Reels, TikToks & Pins into Remodel Requests

Your dream clients are already scrolling past beautiful kitchen makeovers and bathroom inspiration every day, but are they stopping on yours? This ene

Your dream clients are already scrolling past beautiful kitchen makeovers and bathroom inspiration every day, but are they stopping on yours? This energetic, hands-on workshop will show you exactly how to turn quick video clips and photo posts into r

Your dream clients are already scrolling past beautiful kitchen makeovers and bathroom inspiration every day, but are they stopping on yours? This energetic, hands-on workshop will show you exactly how to turn quick video clips and photo posts into real client inquiries. You’ll learn how to shoot behind-the-scenes content with your phone, what to post (and where), and how to turn those likes and DMs into actual design consultations.

We’ll break d

Your dream clients are already scrolling past beautiful kitchen makeovers and bathroom inspiration every day, but are they stopping on yours? This energetic, hands-on workshop will show you exactly how to turn quick video clips and photo posts into real client inquiries. You’ll learn how to shoot behind-the-scenes content with your phone, what to post (and where), and how to turn those likes and DMs into actual design consultations.

We’ll break down the best platforms and share simple tricks to boost your reach without having to go viral. Discover easy automations that keep your inbox organized and your leads flowing. Participants will walk away with 30 days of content ideas, ready-to-use captions, and a clear strategy to turn social media into your best lead source.

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Workshop (1.5-Hours - Interactive)Session TypeMarketing (VFTI)Session Track
CEU Credits:0.15
Megan McIntyre
Megan McIntyreFounder & Creative Director, The Marketing Corner
Capacity Unlimited:No
Learning Objectives:Plan social content for your business; guide leads from social; measure what works and repeat
On-Demand:No
Option for On-Demand:Yes
Presentation Approach:Energetic and interactive workshop with live examples, scripts, and content planning tools.

The Invisible Interview: The First Impression You Didn’t Know You Were Making

Today's homeowners are conducting an invisible interview before they ever pick up the phone, fill out a web form, or schedule a consultation. They are

Today's homeowners are conducting an invisible interview before they ever pick up the phone, fill out a web form, or schedule a consultation. They are researching your business, evaluating your credibility, and forming opinions before making first co

Today's homeowners are conducting an invisible interview before they ever pick up the phone, fill out a web form, or schedule a consultation. They are researching your business, evaluating your credibility, and forming opinions before making first contact. In many cases, that first impression determines whether a homeowner reaches out or keeps searching.

This session, led by industry marketing strategist Megan McIntyre, explores the seven trust s

Today's homeowners are conducting an invisible interview before they ever pick up the phone, fill out a web form, or schedule a consultation. They are researching your business, evaluating your credibility, and forming opinions before making first contact. In many cases, that first impression determines whether a homeowner reaches out or keeps searching.

This session, led by industry marketing strategist Megan McIntyre, explores the seven trust signals that influence modern purchasing decisions and shape how homeowners evaluate kitchen and bath professionals. Through real-world examples and practical takeaways, attendees will learn what builds trust and what drives homeowner decisions.

From websites and online reviews to project photography and social proof, today's homeowners have more information than ever before. Participants will explore the factors that shape first impressions and learn how portfolios, content, communication, and responsiveness influence who makes the shortlist and who gets overlooked.

The Invisible Interview framework helps attendees understand what homeowners are really evaluating before they reach out and why some professionals earn the call while others never hear from them. Attendees will leave with actionable strategies to strengthen their client experience, build trust earlier in the process, and stand out in an increasingly competitive marketplace.

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PresentationSession Type
Megan McIntyre
Megan McIntyreFounder & Creative Director, The Marketing Corner
Capacity Unlimited:No
Learning Objectives:1. Identify the Seven Trust Signals Recognize the factors that influence homeowner trust and purchasing decisions before the first consultation is ever scheduled. 2. Analyze the Modern Buying Journey Examine how homeowners research, compare, and evaluate kitchen and bath professionals before making initial contact. 3. Assess Your Current Client Experience Evaluate the impressions your business creates across key touchpoints during the early stages of the homeowner journey. 4. Strengthen Credibility Before the Consultation Implement practical strategies that build confidence, establish authority, and create trust before the first meeting. 5. Apply the Invisible Interview Framework Use a practical framework to improve client perception, differentiate your business, and become the preferred choice for prospective homeowners.
On-Demand:No
Option for On-Demand:No
Presentation Approach:Through real-world examples and relatable homeowner scenarios, attendees will learn what builds trust, what creates doubt, and what influences buying decisions in the kitchen and bath industry.