Dan LuckSenior Vice President Kitchen and Bath Business Institute

Dan Luck joined the SEN Design Group in January 2017 as its Education Manager and currently serves as the Senior Vice President. This role was created specifically for him, trusting Luck to eventually lead all educational initiatives for the kitchen and bath’s first and largest buying group.
A lifelong Madison, WI resident, Luck has over 40 years in the industry. He is the owner and President of Bella Domicile, a 53-year old kitchen and bath firm. Dan was inducted into Remodeling Magazines “Big Fifty Hall of Fame” in 1993. As a charter member, Dan was part of a small group that was instrumental in organizing the Madison Chapter of the National Association of the Remodeling Industry (NARI). A SEN Design Group Full Member since 2002, Dan has embraced and incorporated into his own business many of the business principles that SEN teaches. An early adopter of both the three-year budgeting process and the client three column budget analysis, Dan now teaches these same principles to dealers around the country.

A protégé of Ken Peterson, the founder of the SEN, Dan adds his own voice and passion for the industry in carrying out the mission and vision of SEN into the future. He is certified with the Paterson Center as a StratOp professional guide and plans to use this specialized education to give back to the kitchen and bath industry as a strategic planning facilitator. As a speaker, he has presented at dealer gatherings for cabinet manufacturers, and industry events, including VFTI at KBIS. He continues to leverage his experience to mentor industry newcomers and veteran business owners and uses his Bella Domicile business as a laboratory to test out new systems, programs and techniques.

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