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SHOW NEWS

The NKBA Global Connect Delegation Program

Feb 16, 2024

NKBA Global Connect Announces Third International Delegation Program at KBIS 2024
NKBA Global Conne ct hosts close to 80 international guests as part of the 2024 International Delegation program

Bethlehem, PA – (February 1st, 2024) —The National Kitchen & Bath Association (NKBA), representing nearly 50,000 North American kitchen and bath industry professionals, and the owners of the Kitchen and Bath Industry Show (KBIS), announces the KBIS 2024 Global Connect International Delegation Program at the Las Vegas Convention Center, February 26-29th, 2024.

The NKBA Global Connect Delegation program is designed for international kitchen and bath manufacturers, distributors, associations and organizations, offering an exclusive VIP opportunity to visit the largest North American Design & Construction event (KBIS and IBS) serving the residential marketplace. This year’s program includes guests from the UK, Germany, Italy, Brazil, Turkey, and more.

The delegation program offers a low-risk and highly-curated, VIP experience for brands and industry professionals new to KBIS. The program is designed to give members the opportunity to take a full-coverage deep dive into the North American market. For new-to-market brands, it is the best way to get the “lay of the land” before exhibiting in spaces such as the International Kiosks, or International Pavilions.

The Delegation Program Offers:

Passes to NKBA Design & Industry Awards and Opening Party and The BASH
Access to invitation-only Global Connect events
VIP access at the Opening Ceremony and the State of the Association/State of the Industry Events
Roundtable luncheons to learn about the importance of North American Designers and understanding go-to-market Strategies for North America

Some highlights in the program include:

NKBA Global Connect Luncheon: The Importance of the Designer in North America
(February 27th 12:00-1:00 pm – Global Connect Lounge)

CEO of M2 Consulting and Modenus Media, Veronika Miller, will moderate a discussion on the role of the modern-day North American designer, with Jeanne K Chung, Global Connect Advisor and principal of Cozy Stylish Chic and with LuAnn Nigara, Author and Podcast Host at A Well Designed Business. Addressing the shifts and demands of the North-American design industry today, and what consumers are looking for, they will provide valuable insights highlighting the power of those who “dare to design.”

NKBA State of the Association/State of the Industry event with VIP access
(February 28th 8:00 am – Global Connect Lounge)

Bill Darcy, Global President and CEO of NKBA|KBIS, will present an annual update to members including details about the state of the kitchen and bath industry and association. Following he will moderate a panel discussion, featuring four experts on economic, housing, and remodeling trends. Featured panelists include: Chris Beard of John Burns Research and Consulting, Todd Tomalak of Zonda, Abbe Will of the Harvard Joint Center for Housing Studies of Harvard University, and Orphe Divounguy of Zillow Group.

NKBA Global Connect Luncheon: Go-to-Market Strategies for the North American Market
(February 28th 12:00-1:00 pm – Global Connect Lounge)

Sherry Qualls, NKBA Global Connect Consultant, will moderate a discussion with Global Connect Advisors Bill Butler, CEO of Decorative Plumbing Distributors, Sam Rose, principal SR19 Consulting and Jeremy Parcels of Parcels Design. They will take an in-depth look at today’s North American kitchen and bath market demands, and will share several sales and distribution models for international brands to consider when entering the market.

The Bash at XS Nightclub in the Encore Hotel
(February 28th 8:00 pm – XS Nightclub Encore Hotel)

The Bash at the XS Nightclub Encore Hotel will be a celebration of the new connections and opportunities fostered at KBIS. Delegates who RSVP will have reserved tickets, as well as a reserved area in the nightclub.

NKBA|KBIS 60th Birthday Party
(February 29th 3:00 pm – KBIS Next Stage)

KBIS will conclude with a party celebrating NKBA/KBIS 60 year anniversary. In honor of the 60 years of innovative and creative products in the NKBA legacy, as well as all the collaborations born from KBIS, the party will raise a glass to years of devotion to the Kitchen and Bath Industry.

“I am looking forward to returning to KBIS this year, to reconnect with the show that gave us a running start into this market,” said Christian Käsemann, Head Of Export of German kitchen manufacturer, Ballerina-Küchen. “The delegation program is a special opportunity for members to have a close-up look and to network with brands and potential distribution partners. For Ballerina-Kitchens, this was the best way for us to join the North American narrative in this industry.”

About NKBA Global Connect:

The NKBA Global Connect goal is to expand the visibility of the NKBA and the Association’s premiere trade show event— the Kitchen and Bath Industry Show (KBIS) – internationally with design professionals, brands, influencers, and other industry constituents. The initiative offers resources and connections to help international brands enter the North American kitchen and bath marketplace. Access to industry experts, proprietary NKBA market data, North American design and construction insights, VIP events and networking programs gives NKBA Global Connect members a unique view into the market before they commit to launching. It is designed to facilitate discussion on conducting business and participating in trade development events in North America and, conversely, in Europe and beyond for North American brands looking to extend their global footprint.

NKBA Blog: https://kb.nkba.org/globalconnect/blog/

About the National Kitchen and Bath Association and the Kitchen and Bath Industry Show:

The National Kitchen & Bath Association (NKBA) is the non-for-profit trade association that owns the Kitchen and Bath Industry Show (KBIS), as part of Design and Construction Week (DCW). With nearly 50,000 members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful, and functional kitchens and bath spaces. The mission of the NKBA is to inspire, lead, and empower the kitchen and bath industry through the creation of certifications, specialty badges, marketplaces, and networks. For more information, visit www.NKBA.org or call 1-800-THE-NKBA (1-800-843-6522).