Largest North American Kitchen and Bath Trade Association moves to emerging “Creative Class” city
Bethlehem, PA (October 13, 2022) – The National Kitchen & Bath Association (NKBA) – the world’s leading non-profit trade association for the $189 billion kitchen and bath industry and owners of the largest North American Kitchen and Bath trade show, KBIS, recently announced the relocation of its corporate headquarters from Hackettstown, New Jersey to 1 West Broad Street, Bethlehem, Pennsylvania.
“Why Bethlehem? It’s an emerging “creative class” city with a rich history, world-class colleges, and universities, a diverse population, the amazing Hotel Bethlehem to house out-of-town guests, and access to major transportation hubs,” said Bill Darcy, NKBA CEO and Moravian University alum. “We look forward to joining and contributing to the dynamic Bethlehem community while providing an exceptional work environment for our employees. Our global reach connects some of the largest kitchen and bath manufacturers, retailers and design professionals around the world and we are anxious to introduce them to the beauty and unique culture embedded in the Lehigh Valley.”
The move was inspired by a need to find a location that would support a new philosophy of what the ideal “work environment” comprises. The adoption of hybrid workplace policies, the need for flexibility, and for technical acuity coupled with a desire to connect with makers, artists, technologists, and other creative class contributors in a small urban location made Bethlehem a logical candidate. “We needed to change how and where we operate to fit the work and technology paradigm,” continued Darcy. “The new, dynamic space will do just that. 1 W. Broad Street was chosen after an extensive search. Multiple locations of varying sizes and types were considered in various locations across the Lehigh Valley. “
“Carry the Keys” – NKBA Bike Ride to Bethlehem
In our post-pandemic world, design and construction professionals are taking a more holistic approach to wellness – at home and at work. The NKBA has considered a number of wellness components in the design of its new headquarters and is incorporating the statement further with its “Carry the Keys” cycling initiative. Led by Bill Darcy, NKBA CEO several NKBA staffers and association members including 2022 Chairman of the Board Basil Larkin, 2014 Past President John Petrie and NKBA & CEDIA member Ryan Herd, are joining in a bicycle trek from Hackettstown NJ to Bethlehem on November 8, 2022. They will carry the keys from the former HQ to the new, reinforcing their commitment to health, wellness and good living – all part of the NKBA vision.
New HQ Tours and Official Opening
A ribbon cutting and tours of the new HQ will take place from 5pm – 8pm on November 8. Local dignitaries and media are invited to participate. To book a time for an interview or tour please contact firstname.lastname@example.org.
About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design & Construction Week® (DCW). With nearly 50,000 members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creation of certifications, marketplaces and networks. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).
KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.