Creates a unified brand identity encompassing KBIS, NKBA University, accreditations and more
The National Kitchen & Bath Association (NKBA) today announced a sleek new visual brand identity unifying all of the association’s key brands with an emphasis on “K” and “B.”
It is the first change in NKBA visual branding in eight years and one of the most significant changes in the association’s 53-year history.
“NKBA is an indispensable and compelling resource for information, learning opportunities and experiences across all industry member segments,” said Bill Darcy, NKBA CEO. “Our goal with the new visual branding language is to unite all these advantages of NKBA under one modern and contemporary look that will help our members and chapters to stand out.”
The association logo focuses on the NKBA acronym due to its strong brand equity, and includes the full brand name to help increase recognition of non-members.
“We considered several different factors in designing the logos, including our current perceived brand position, logos of other associations and organizations in the design and construction industry, as well as branding trends in terms of color and style and longevity,” said Loren Barrows, NKBA director of marketing who led the rebranding effort.
Barrows said the association conducted extensive research before and during the process, soliciting input from members and marketing professionals. NKBA retained the S3 Agency in Boonton, NJ for the initiative.
The new logo will be rolled out during the first half of 2016, including on a new website slated for launch in May. Chapters and members are encouraged to use and promote the new branding at their earliest convenience. Artwork and brand standards are available for members at NKBA.org > Member Center > Resources > Logos and Marketing Tools.
About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design and Construction Week® (DCW). With nearly 14,000 member companies representing tens of thousands of members in all segments of the kitchen and bath industry, the NKBA has provided information and education since the association’s founding in 1963. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).
KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.