Expanded category presence and display highlights consumer trend
As the demand for alfresco living reaches epic proportions, the Kitchen & Bath Industry Show (KBIS) will introduce a new Outdoor Products Area at its 2016 show, January 19-21 in Las Vegas. The pavilion will showcase the latest in outdoor kitchen and living design trends, as well as showcase new outdoor products from more than 15 brands. Located in the South Hall of the Last Vegas Convention Center, the pavilion will also include expanded programming for attendees including panels and demonstrations.
“The outdoor appliance category has grown exponentially. It’s no longer about what grill are people buying for their backyard, its about bringing the entire kitchen experience outdoors. Everything from weatherproof cabinets to dishwashers, refrigerators and even pizza ovens,” said Brian Pagel, VP, kitchen and bath, Emerald Expositions. “Identified among the top 10 kitchen design trends for 2015 by the NKBA in their yearly Kitchen & Bath Style Report, outdoor kitchen and living spaces are among the hottest trends in the housing industry today. This new Outdoor Products Area keeps our attendees at the forefront of the trend and helps to educate the industry to show homeowners how they can substaintially extend their living spaces and bring all the comforts of home outdoors.”
In the same report, about half of all NKBA designers specified an outdoor kitchen in 2014 – an increase of seven percentage points from 2013. The popularity of the outdoor living trend among it’s readers is among the many reasons why The Retail Observer is sponsoring the area at KBIS.
“We at The Retail Observer are very excited to be a part of the “new” Outdoor Products Area at KBIS 2016,” said Eliana Barriga, Publisher, The Retail Observer. “The Outdoor Space is a personal favorite of mine in the design world that has been rapidly expanding and creating new opportunities for retailers, designers and the builder industry – growing and improving their profit margins, while creating amazing outdoor living spaces for their clients.”
Among the highlights of the pavilion include an outdoor display with products and designs by: Architectural Numbers, Bevolo Gas & Electric Lights, Caliber Appliances, Challenger Designs LLC, Open Air Outdoor Cabinetry by Desavino & Sons, Fontana Forni USA, Glideware, Grill Dome, Kalamazoo Outdoor Gourmet, Liebherr, Louisiana Grills, Memphis Wood Fire Grills, Modern Home Products, New Age Products, Sunshine Stone Products, Overstock Stone, and Richelieu Hardware Ltd.
Attendees will experience a fully functioning “outdoor space” featuring outdoor cabinetry by DeSavino and Sons and New Age Products, undercounter beverage center and wine coolers by Liebherr, along with Caliber Appliance presenting the Pro Kamado™ Charcoal Grill and Smoker and vent designs from Grill Dome. Visitors to the pavilion will also be able to taste-test fresh pizza courtesy of Kalamazoo Outdoor Gourmet and it’s Artisan Fire Pizza Oven. High resolution images and details for products and brands featured in the Outdoor Products Area are available by contacting Kristen Jenkins, White Good, at firstname.lastname@example.org.
The focus on outdoor living continues with programming on the KBISNeXT Stage, located adjacent to the Outdoor Products Area. The panel will discuss powerful business opportunities opening up to kitchen designers by taking it outside and through the creation of alliances with landscape design professionals.
Moderated by Melissa Gillespie, Managing Editor of Ocean Home Magazine, and Editor of Luxury Pools Magazine, the panel will tackle topics including, who leads the process when designing an outdoor kitchen, how do kitchen designers work with landscapers, how do appliance manufacturers support design professionals and many more. Design pros will learn to translate this trend and promote the growth of outdoor living spaces amongst different demographics – from the large yard, to the petite patio to the urban terrace.
To learn about the latest KBIS 2016 news and announcements, visit www.kbis.com or www.kbispressroom.com. Follow us on Facebook at https://www.facebook.com/KitchenBathIndustryShow and on Twitter at @KBIS2016.
The Kitchen & Bath Industry Show (KBIS) owned by the National Kitchen and Bath Association (NKBA) and produced by Emerald Expositions, is an inspiring, interactive platform that showcases the latest products, trends and technologies for the kitchen and bath industry. KBIS has been the premier event of the industry for over 50 years.
In 2013, the NKBA and National Association of Home Builders (NAHB) announced an agreement to co-locate the Kitchen & Bath Industry Show (KBIS) with the International Builders’ Show (IBS) under the banner of Design and Construction Week® (DCW). In 2015, KBIS and IBS announced their co-location agreement was extended through 2020. The mega-event returns to Las Vegas, Jan. 19-21, 2016, where each show will operate in various halls at the Las Vegas Convention Center. The NKBA and The NAHB continue to produce separate educational programming and special events. One pass provides access to both shows, as well as to DCW partner events: the International Window Coverings Expo (IWCE) and The International Surface Event (TISE).
About The Retail Observer
The Retail Observer is recognized as an industry leader and innovator in providing educational information to independent retailers around the globe. Their industry experts speak out – on Retail Views, Trends, Brand Building, Customer Service and Business Practices. From highlighting Book Reviews, Industry News, Tradeshow Events, Buying Groups and more, Independent Retailers have been trusting The Retail Observer to keep their “Eye on the Industry” since 1970.
About Emerald Expositions
Emerald is a leading operator of large business-to-business tradeshows in the United States, producing more than 85 tradeshows and conference events per year connecting over 525,000 buyers and sellers across ten diversified end-markets, including general merchandise; sports; hospitality and retail design; jewelry, luxury, and antiques; e-commerce; photography; decorated apparel; building; healthcare; and military. Emerald is headquartered in San Juan Capistrano, Cal. The company’s shows are typically the most prominent and important for exhibitors and attendees within their various industries. For more information on Emerald, please visit www.emeraldexpositions.com.
About the National Kitchen & Bath Association
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the KBIS®. With nearly 14,000 member companies representing tens of thousands of members in segments of the kitchen and bath industry, the NKBA has educated and led the kitchen and bath industry since the association’s founding in 1963. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).