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LAS VEGAS • FEB 25 – FEB 27, 2025


KBIS 2024 Reveals Hard Hat Media Tour Winners

Feb 16, 2024

Leading Editors Select Brands to Participate in Exclusive Show Preview

(LAS VEGAS, Nev.) — January 9, 2024 — The Hard Hat Media Tour, an invite-only tour that allows journalists and editors an intimate preview of top kitchen and bath products at KBIS, has finalized its tour roster. A tradition of The Kitchen and Bath Industry Show (KBIS), owned by National Kitchen and Bath Association (NKBA|KBIS) and produced by partner Emerald Expositions, the tour takes place before the show floor officially opens on Tuesday, February 27, 2024 from 7:00am – 10:00am and takes a group of editors to 10 different booths for true “first looks.”

This year, 105 applicants competed for seven open spots, making it the most competitive Hard Hat Media Tour in KBIS history. The seven selected brands will join tour sponsor TOTO, breakfast sponsor Signature Kitchen Suite (SKS), and coffee sponsor Cosentino.

“The Hard Hat Media Tour allows home and design media to experience the best of the show firsthand and, what’s more, pass that inspiration along to their audiences,” said Suzie Wiliford, executive vice president and chief strategy officer, NKBA. “Its invite-only format welcomes both our most valued editorial relationships and some new faces and publications to expose an even larger group to what KBIS offers.”

After review by esteemed media judges Chelsie Butler, Executive Editor, Kitchen & Bath Business; Helene Oberman, Managing Director, Interior Design Magazine; and Dan DiClerico, Home Improvement and Outdoor Director, Good Housekeeping, the tour lineup is:

TOTO, the world’s largest plumbing manufacturer and recognized global leader in producing modern, technologically advanced, and sustainably-focused products that promote personal and public wellness;

Signature Kitchen Suite, the fast-growing luxury brand (backed by global home appliance leader LG Electronics), known for driving innovation in the built-in kitchen appliance market;

Cosentino, a global, family-owned company that produces and distributes high value innovative surfaces for architecture and design;

Forza, the Italian-designed ultra-premium appliance manufacturer;

Cubic Outdoor Living, a German manufacturer of handmade, luxury outdoor kitchens that adapt perfectly to the conditions on site, barring no limits to individual ideas;

Artistic Tile, producer of designs that define the direction of the tile industry with exquisite attention to detail to ensure a final product that sets the bar for the luxury tile segment;

nobilia North America, the world’s largest manufacturer of European Kitchen Furniture, with products all made in Germany;

FORNO, an appliance division of Canadian CTM International, focusing on lowering the cost of living through affordable luxury without compromise;

Zip Water, the leading manufacturer of multi-function taps – transforming ordinary water into water at its best; and

AD Waters, distributor of an impressive range of market-leading lines of plumbing products.

For more information about the Hard Hat Media Tour, please visit the KBIS website.

Media contact:
KBIS Media Registration:

About National Kitchen and Bath Association (NKBA|KBIS) and the Kitchen & Bath Industry Show (KBIS)
NKBA | KBIS is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS). With nearly 50,000 members in all segments of the kitchen and bath industry, NKBA | KBIS has informed, educated and supported the industry since the association was founded in 1963. The association’s mission is to inspire, lead and empower the kitchen and bath industry through community, professional certification and learning, and events.
For more information, go to or call 1-800-THE-NKBA (843-6522).

NKBA® and KBIS® are registered trademarks of the National Kitchen & Bath Association.

About Emerald
KBIS is produced by Emerald. Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit: