Search IconA magnifying glass icon.

LAS VEGAS • FEB 25 – FEB 27, 2025


Educational Opportunities Targeting Business Development Offered to Attendees During KBIS 2020

Dec 19, 2019

National Kitchen & Bath Association (NKBA) to provide 30+ CEUs focused on business-related topics during KBIS 2020 as part of the Voices From the Industry Conference

HACKETTSTOWN, NJ — (December 19, 2019) — Employee retention, profitability and marketing are just some of the important skill sets every business owner must understand in order to keep the business profitable and growing. The National Kitchen & Bath Association (NKBA) has scheduled more than 30 CEU presentations on these topics and more as part of its Voices From the Industry (VFTI) conference during the Kitchen & Bath Industry Show (KBIS) in Las Vegas, Jan. 21 to 23, 2020.

A sample of CEUs available at KBIS 2020 on business-related topics include:

Tuesday, Jan. 21

  • Managing Business Growth for Profitability and Sanity: Taking Care of Yourself, Your Business and Your Bottom Line

             Presenter: Fred Reikowsky, Professional Business Coach, Legacy Business Leaders, LLC

             8:00AM – 10:00AM

             Room: N230

            Learn proven systems and strategies to gain back control of your personal, emotional and financial resources of your             business. Attendees will learn the process of creating and implementing a 90-day action plan for change.

  • How to Market Yourself with the Tools of Today and Tomorrow

            Presenter: Denise Butchko, Territory Manager, Caesarstone


            Room: N230

            Learn how to understand and leverage digital marketing tools of today and tomorrow to get the most from your efforts.             will learn how to create video content and leverage it to their advantage.

Wednesday, Jan. 22

  • Building a Powerful Brand

            Presenter: Lorenzo Marquez, President, Marqet Group


            Room: N228

            Building a (business and personal) brand requires time, dedication, effort and strategy. This session focuses on case             studies of the steps leading brands have taken to get to where they are today and provides attendees with the             fundamentals of building a strong brand.

  • Good-Better-Best Budgeting: How to Earn a Client Commitment in Half the Time at Much Higher Gross Margins

            Presenter: Dan Luck, Vice President, SEN Design Group

            3:00 PM

            Room: N226

            Most owners feel they don’t get paid enough for the quality of work they do for their clients. In this session, attendees will             learn how to increase prices and increase revenue simultaneously by leveraging technology.

Thursday, Jan. 23

  • Capturing Lightning in a Jar: How to Make Your iPhone, Camera and Videos Shine

            Presenter: Lori Dolnick, Senior Vice President, Frank Advertising

            9:00 AM

            With a smartphone, you have the capability to capture images, live stream, video and more! But having a powerful tool at               your disposal and having the ability or the confidence to use it are two entirely different things. We’ll break down the             basics of good videos and photographs for personal branding or professional marketing. We’ll also give you checklists to             improve your photography, video and live streaming of rooms, events, people and products.

  • From Designer to Design Leader: How to Build a Team

            Presenter: Rachel Hale, Design Lead, Colmar Kitchen Studio

            9:00 AM

            Room: N225

            Cultivating and executing flawless designs requires a talented and dedicated individual. Executing at this high level on             numerous jobs simultaneously requires a talented and dedicated team. After attending this session, attendees will be             equipped with the tools to effectively build and manage a team.

CEU Credits

Each one-hour session is eligible for 0.1 CEU from the NKBA and many may also qualify for other industry CEUs. For all certified NKBA members, VFTI provides an opportunity to fulfill a large part of the 20 hours of education required every two years to maintain certification status. The current cycle ends June 30, 2020.


Registration for VFTI is available as single-day (access to all sessions on one day only) or three-day (access to all sessions). All VFTI conference passes also include tickets to the KBIS show floor (Expo). To see the complete list of available VFTI courses, click here to register.

This year’s VFTI Conference is generously sponsored by Rev-a-Shelf.

Media interested in attending any VFTI session and KBIS should contact Julie McCrary at

About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show

The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design and Construction Week ® (DCW). With nearly 50,000 members in all segments of the kitchen and bath design and remodeling industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, specialty badges, marketplaces and networks. For more information, visit or call 1-800-THE-NKBA (843-6522).

KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.

About KBIS

KBIS, in conjunction with the National Kitchen & Bath Association (NKBA), is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. KBIS is the voice of the kitchen and bath industry and has been for 50+ years.

In 2013, the National Kitchen & Bath Association (NKBA) and National Association of Home Builders (NAHB) announced an agreement to co-locate the Kitchen & Bath Industry Show (KBIS) with the International Builders’ Show (IBS) in Las Vegas, Nev. in February 2014 under the banner of Design and Construction Week®. In 2018, both organizations extended the agreement through 2026. The mega-event returns to Las Vegas Jan. 21-23, 2020. NKBA and NAHB will continue to produce separate educational programming and special events though one pass provides access to both shows.

KBIS is produced by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2018, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.

More information about KBIS can be found at