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February 2-4, 2027 | Las Vegas, NV

Tue Feb 02•2:15 PM – 3:15 PM•N252 Workshops

Why Clients Reject Great Design – Understanding Decision Paralysis in Renovations

WorkshopDesign (VFTI)

Transform how you guide high-stakes clients from hesitation to action! Even the smartest customers stall, overanalyze, and reject great recommendations when faced with overwhelming choices and hidden fears. In this dynamic, hands-on workshop, you will unlock the real psychology behind decision paralysis and master simple, repeatable systems that eliminate friction, build unshakable clarity, and create immediate decision momentum all without relying on high-pressure persuasion tactics.

Speakers

Kass DiPasquale
Kass DiPasqualePrincipal Designer & Founder, Kass Design Studio, Kass Design Studio