Geraldine Morrison, Chief Partnerships Officer at NKBA, on Global Brands & Industry Leadership
LuAnn Nigara, host of The Well-Designed Business® Podcast, the leading business podcast in the design industry, joins Geraldine Morrison, Chief Partnerships Officer for Domestic & Global Brands at NKBA, for a candid conversation about where the kitchen and bath industry is headed and who will shape its future. Drawing on Geraldine’s experience leading global brands such as Samsung and LIXIL, the discussion explores NKBA’s evolving role, the real value of KBIS beyond the show floor, and why global and domestic brands, and the designers who specify them, must think differently about how they align with brands, organizations, and the broader industry.
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