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February 2-4, 2027 | Las Vegas, NV

EXHIBITOR NEWS

The Cold Plunge Alternative: SILIENT’s Nørdic Ice Shower™ Debuts at KBIS

Nov 3, 2026

The Cold Plunge Alternative Trusted by Equinox Arrives at KBIS: SILIENT’s Nørdic Ice Shower™

CHARLESTON, S.C. Cold therapy has moved from the athletic club into the home, and the cold plunge tub is where many of those projects stall: it takes up a room, it needs chemicals, testing and draining, and someone has to look after it. SILIENT built the alternative for Equinox and The Breakers Palm Beach, and the same commercial cold therapy system is now available for the home residence as well as clubs, spas and hotels. The Nørdic Ice Shower™ turns a standard shower fixture into on-demand cold therapy: the equipment lives out of sight in the mechanical room, and at the push of a button the shower delivers an awakening blast of chilled fresh water. There is no tub in the bathroom and nothing to treat or drain, and it pairs naturally with a sauna or steam room for anyone who wants the full hot-and-cold rhythm of contrast therapy.

“Homeowners want what they get at their club, without the upkeep that comes with a tub,” said Mark Palchak, Founder and CEO of SILIENT. “We built the Nørdic Ice Shower™ so cold therapy is simply a shower. It goes in like a shower, it drains like a shower, and it takes no more room than one. The only thing you have to remember is to press the button.” Built in Charleston, South Carolina, the system installs on standard shower plumbing, runs on under a dollar a day in energy and is easily set and controlled from the SILIENT app. The same system serves multiple showers in clubs, spas and hotels, and SILIENT has delivered more than 1,250,000 cold showers. Press the button and feel it for yourself at Booth SL6191.

Learn more at www.silient.com.